We are seeking an experienced, commercially driven General Manager to lead, stabilise and scale our Singapore FMCG business. Reporting to the CEO, this role has full P&L ownership and accountability for revenue growth, market penetration, brand performance, marketing activities and profitability across Modern Trade, General Trade and e‑commerce. You will oversee local warehousing and logistics and play a critical role in strengthening distributor and retailer partnerships while aligning execution to the Group's strategy.
Responsibilities
- P&L ownership: own topline growth, margin expansion and disciplined cost control; optimise promotional ROI and trade investment.
- Commercial strategy: define pricing, promotions, portfolio mix and route‑to‑market; set sales targets and drive execution across channels.
- Key account & channel management: build and deepen relationships with retailers and distributors; negotiate JBPs, trade terms and promotional calendars to maximise distribution and visibility.
- Brand & activation: localise global brand strategy for Singapore and oversee trade marketing, in‑store visibility, merchandising and consumer activations.
- Supply chain & logistics: manage in‑market warehousing and logistics; coordinate with regional supply chain to ensure product availability, cost efficiency and compliance.
- Financial & governance: lead annual budgeting, forecasting and long‑range planning; ensure robust internal controls and regulatory compliance.
- People & leadership: build, coach and retain a compact, high‑performing leadership team; implement performance management, capability development and succession planning.
Experience
- 15+ years senior leadership experience in FMCG, F&B on Consumer related sectors with demonstrable end‑to‑end P&L responsibility.
- Proven operator in growth and turnaround contexts with measurable commercial and margin improvements delivered.
- Strong track record negotiating JBPs and managing relationships with major retailers and distributors.
- Solid experience in market logistics and trade execution; commercially savvy and metrics‑driven.
- Hands‑on, decisive leader with excellent stakeholder influence across internal functions and external partners.
To Apply
Please submit your resume to Joy Seow at [Confidential Information], quoting the job title. We regret to inform that only successful shortlisted candidates will be notified.
Licence No: 16S8060 | Registration no: R1107886
