About the Company:
iQIYI Inc. [IQ] is a NASDAQ listed technology, entertainment company. It is the first online video streaming platform in China to reach over 100 million VIP subscribers. Our dramas, movies, animations, variety and entertainment shows are watched by billions locally and abroad. The next phase for iQIYI is to bring our wonderful contents and services to the world. We are currently looking for innovative and talented individuals to join us.
Responsibilities
(1) Social Media Account Management
- Oversee TikTok account operations across multiple markets (North America, Europe, Taiwan and others);
- Develop overall social media content strategies to ensure creativity and localization, enhancing account exposure, engagement, and follower growth.
(2) Content Creation & Management
- Develop a deep understanding of user preferences across different cultural contexts to plan and create diverse social media contents (videos, posters and etc.);
- Handle content planning, script-writing, and visual design to improve content appeal and share-ability;
- Leverage film, dramas, variety shows, anime to design creative communication campaigns tailored to international audiences.
(2)Data Analysis & Optimization
- Collect, monitor, and analyze social media accounts and video performance data ( including views, engagement rate, completion rate, follower growth, etc.);
- Optimize content strategy and posting schedule based on performance insights to boost user participation and account activity;
- Produce regular data reports and provide actionable recommendations to support team decision-making.
Qualifications
- Education & Experience: Bachelor's degree or above, preferably in Media, Marketing, Communications, Advertising, or related fields; 1+ years of experience in social media operations or content planning, with international social media background preferred;
- Content: Knowledge of at least one of the following genres: BL/GL, C-Drama, K-Entertainment. Candidates with relevant content creation experience are preferred.
- Platform Knowledge: Familiar with the content ecosystems and user characteristics of mainstream social media platforms (TikTok/Douyin, YouTube, Instagram, Facebook, Twitter/X, etc.);
- Content & Analysis Skills: Ability in content planning, creation, and visual design;
- Proactive, collaborative, and highly capable of project execution.
**Tips: If you do not receive any interview invitation from iQIYI within 14 days, we may not arrange you to participate in the follow-up interview. Thank you for your understanding, attention and recognition to iQIYI!
