Job Description
Responsibilities
Team Introduction:
The SMB Product Growth team sits within Global Monetization Product and is dedicated to helping Small and Medium-sized Businesses (SMBs) grow on TikTok through personalized, actionable, and effective guidance. We focus on unlocking scalable growth by connecting the right advertisers with the right solutions at the right time.
Responsibilities:
1. Global Acquisition Strategy
- Define and own the global new advertiser lead acquisition strategy.
- Develop detailed lead and partner profiles, including strategic partnerships, affiliate marketing partners, and other third-party acquisition channels.
- Establish scalable lead generation frameworks aligned with business priorities.
2. Market & Industry Strategy
- Analyze market size, industry ceilings, growth potential, and lead conversion performance across regions and verticals to identify opportunities, assess business impact, and inform prioritization and investment decisions.
- Develop a deep understanding of regional, country-level, and industry-specific nuances, and translate insights into segmented and scalable acquisition strategies in close partnership with Product Operations and cross-functional teams.
3. Channel & Acquisition Effectiveness
- Identify and evaluate the most effective channels to reach target lead segments.
- Assess channel scalability, efficiency, and feasibility, ensuring strong execution and business impact.
4. Cross-Functional Collaboration
- Collaborate closely with Sales, Marketing, Creator teams, Product, and Engineering to execute strategies and drive sustainable growth.
- Align stakeholders around shared objectives and ensure strong end-to-end execution.
5. Strategic Analysis & Thought Leadership
- Lead key strategic analysis initiatives to uncover growth opportunities.
- Support mid- to long-term business strategy development through rigorous analysis and insight generation.
Qualifications
Minimum Qualification(s)
- Proven experience in one or more of the following areas: digital platform user growth, third-party partner growth, market expansion, scalable acquisition, or growth strategy.
- Strong data-driven mindset with hands-on experience using data analysis tools (e.g., SQL, spreadsheets, and BI tools) to conduct in-depth analysis, derive insights, and support data-informed decision-making.
- Excellent communication and stakeholder management skills, with the ability to influence across functions and engage senior leadership.
- Solid understanding of social media platforms, mobile applications, and digital advertising ecosystems, including self-serve ad platforms and auction-based buying models.
- Solution-oriented professional with demonstrated success in problem-solving, strategic thinking, and execution.
Preferred Qualification(s)
- Experience working with SMB advertisers is a strong plus.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an Always Day 1 mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
