Global Head of Brand Strategy, B2B

Our client, a B2B diversified industrial & technology group, is seeking a Global Head of Brand Strategy to lead enterprise-wide brand transformation initiatives across a complex global portfolio. It is a strategic leadership opportunity focused on shaping and evolving the organisation's brand architecture, driving rebranding and brand relaunch initiatives, and strengthening a cohesive global brand narrative across multiple businesses and markets.

The role sits at the intersection of strategy, storytelling, transformation, and stakeholder influence, where technology, engineering, innovation, and corporate reputation are as critical as commercial performance.

Key Responsibilities:

• Lead and evolve the global brand strategy across regions and business units
• Drive enterprise-wide brand architecture and portfolio alignment across diversified businesses
• Lead major brand transformation, rebranding, and brand relaunch initiatives at scale
• Partner closely with the C-suite, regional leadership teams, and business stakeholders to align brand direction with business strategy
• Establish strong brand governance frameworks and ensure consistency across markets and touchpoints
• Influence both internal culture and external market perception through strategic brand positioning and communications

Requirements:

• Seasoned brand leader with deep experience building, transforming, and stewarding brands within B2B, industrial, technology-led, or diversified enterprise environments.
• Proven track record in brand architecture, rebranding, and large-scale brand transformation initiatives
• Experience operating within complex global or regional organisations with multiple business lines.
• Commercially astute, with the ability to balance long-term brand equity with business realities
• Strong executive presence and gravitas, with the ability to influence senior stakeholders and leadership teams across regions

Interested Here's what to do next:

Please apply to the role with a recent copy of your CV. We will be in touch once we review your profile for suitability.

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Singapore Employment Agency Personnel No.: R1109150

Singapore Employment Agency License No: 16S8069

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