Global Brand & Business Development Manager
Division: Agrocorp | Herbyvore
Location: Singapore (Regional HQ)
Reports to: Business Unit Head Herbyvore
About Agrocorp | Herbyvore
Agrocorp is a global agri-food leader advancing sustainable nutrition through innovation.
Our consumer and ingredient brand, Herbyvore, is redefining how the world consumes plant-based protein creating clean-label, functional, and delicious products that meet modern consumer needs across health, wellness, and sustainability.
With a growing presence across Asia, the Middle East, and North America, Herbyvore integrates agricultural expertise, food technology, and culinary creativity to deliver next-generation plant-based protein solutions across B2C and B2B segments.
Role Purpose
The Global Brand & Business Development Manager serves as a strategic growth driver for Herbyvore, integrating brand marketing, commercial expansion, and innovation commercialization into a unified growth agenda.
This role combines strategic brand building with hands-on business development, leading market expansion, product launches, partnerships, and customer engagement across international markets. The successful candidate will connect consumer insight, commercial strategy, and operational execution to accelerate global growth.
Key Responsibilities
1. Global Growth & Market Strategy
- Develop and implement Herbyvore's global business expansion roadmap across key regions (Asia, Middle East, North America).
- Lead market prioritization and channel strategy for retail, foodservice, and B2B ingredient applications.
- Build go-to-market (GTM) frameworks including portfolio, pricing, distribution, and communication strategy.
- Evaluate new market opportunities and design commercial models that balance growth and profitability.
- Build business cases and financial models to support new market entries, partnerships, and product launches.
2. Brand & Marketing Leadership
- Define and strengthen Herbyvore's global brand positioning, identity, and key communication platforms.
- Develop annual brand and marketing plans covering digital campaigns, PR, events, and trade activations.
- Craft brand storytelling around taste, nutrition, and sustainability to elevate brand equity and awareness.
- Lead creative and content development in collaboration with internal teams and external agencies.
- Establish clear KPIs (brand awareness, engagement, ROI) and monitor performance across markets.
- Build brand playbooks to ensure message consistency while enabling local adaptation.
3. Commercial Development & Partnerships
- Lead strategic partnerships with distributors, co-manufacturers, and QSR or retail operators.
- Manage commercial negotiations, pricing structures, and joint business plans (JBP).
- Oversee channel expansion plans across B2B and B2C; drive revenue growth and customer satisfaction.
- Partner with finance and supply chain to optimize pricing, cost-to-serve, and margin management.
- Identify and pursue co-branding or co-development opportunities aligned with Herbyvore's innovation platform.
4. Innovation Commercialization
- Partner with R&D and product teams to commercialize new innovations from concept to market launch.
- Translate technical features into consumer-facing claims and marketable value propositions.
- Lead launch readiness plans covering marketing, operations, and customer alignment.
- Develop customer feedback and insight loops to guide continuous product improvement.
5. Cross-Functional & Operational Integration
- Coordinate with supply chain, finance, and operations to ensure flawless execution of launches and distribution.
- Monitor sales, brand, and market performance metrics; translate data into actionable growth strategies.
- Build internal business rhythms forecasting, budget reviews, and performance tracking.
- Ensure compliance with export regulations, labeling, and certification requirements across markets.
Key Interfaces
- Internal: BU Head, Marketing, R&D, Supply Chain, Finance, Regulatory, Corporate Communications
- External: Distributors, Retailers, Co-manufacturers, QSR Partners, Creative Agencies
Qualifications & Experience
- Bachelor's or Master's degree in Business, Marketing, Food Science, or related field.
- 510 years of experience in FMCG, FoodTech, or Agri-food, with proven results in brand management and commercial growth.
- Demonstrated experience in market expansion, partnership management, and innovation commercialization.
- Strong understanding of plant-based protein trends, sustainability narratives, and health-driven categories.
- Strong analytical, financial, and negotiation skills.
- Experience managing regional or global portfolios across multiple markets.
Language Requirements
- Fluency in English (both written and spoken).
- Proficiency in additional languages such as Mandarin, Bahasa Indonesia, Thai, or Arabic preferred, to support regional collaboration and customer engagement.
- Ability to communicate effectively across diverse cultural and market contexts.
Core Competencies
- Strategic brand building and storytelling
- Commercial acumen and partnership management
- Innovation mindset and cross-functional leadership
- Data-driven decision making
- Cultural adaptability and global perspective
- High accountability and executional excellence
What We Offer
- Opportunity to drive global growth for a next-generation sustainable food brand.
- Exposure to cross-regional markets, partners, and innovation projects.
- Collaborative, entrepreneurial environment with high autonomy and visibility.
- Career growth in a purpose-driven organization shaping the future of food.
