General Manager

Company Overview / Employee Value Proposition

W NETWORK PRIVATE LIMITED is a regional company that is active in the distribution and retail of smart mobile devices and lifestyle electronics in Asia, with extensive operations in Singapore. It's W mission to enable and enhance connection for people in Singapore and across Southeast Asia. We aim to be the brightest provider of connection devices and services, and to serve with a caring touch. We believe that achieving the best outcomes for our stakeholders - including customers, partners and shareholders - involves taking a principled approach to business.

Job Summary

Support brand strategy development and execution to drive market presence and sales growth. Collaborate with cross-functional teams to enhance brand awareness, maintain brand consistency, and optimize brand promotion activities across digital and traditional channels.

General Manager / Head of Brand & GMV (Singapore)

We are hiring a senior, hands-on commercial leader to build and scale a well-known China IPO consumer brand in Singapore, owning brand, omnichannel sales, GMV planning, margin control, and end-to-end operations.

This is a full ownership role, accountable for 2026 GMV targets, from strategy to execution - online and offline.

What You Will Own

Brand & Market

• Own brand positioning and localisation for Singapore / SEA

• Ensure brand consistency across all customer touchpoints

Omnichannel GMV

• Online: TikTok Shop, Lazada, Shopee, Amazon, brand website (DTC)

• Offline: KA channels, exhibitions, pop-ups, brand stores, group-buy

• Build and execute annual GMV plan by channel

Commercial & Margin

• Own pricing, promotions, and channel margin

• Balance growth, profitability, and long-term brand value

End-to-End Operations

• Oversee fulfilment, warehouse, logistics

• Own customer service, returns, repair & aftersales

• Ensure operations scale with GMV - without margin leakage

Leadership

• Act as single owner across sales, marketing, ops, and partners

• Build a lean, execution-driven team

• Report directly to CEO / HQ with clear GMV & P&L metrics

What We're Looking For

• 8-12+ years in consumer brand / omnichannel / GMV-driven roles

• Proven ownership of GMV targets and margins

• Strong understanding of SEA e-commerce ecosystems

• Experience working with China brands / China HQ (IPO brand a plus)

• Comfortable being hands-on, fast-moving, and accountable

This Role Is NOT For You If

• You only manage one function (marketing / ops / sales only)

• You avoid owning numbers and results

• You prefer stability over building from scratch

This role owns the GMV. No excuses - but no ceiling.