General Manager

Role Overview

We are seeking a hands-on and commercially driven General Manager to lead and scale our e-commerce fashion retail startup. This role is responsible for overseeing end-to-end business operations, driving revenue growth, strengthening brand positioning, and building a high-performing team. The ideal candidate is both strategic and operational, comfortable working in a startup environment, and passionate about fashion, digital commerce, and building processes from the ground up.

AREAS OF RESPONSIBILITY

1. Business Strategy & Growth

. Develop and execute short- and long-term business strategies aligned with company goals

. Drive revenue growth, profitability, and market expansion

. Identify new sales channels, partnerships, and business opportunities

. Monitor market trends, competitors, and consumer behaviour in fashion e-commerce

. Work closely with the Directors to translate the Founder's vision into actionable business strategies,

ensuring alignment across all functions and long-term company direction.

2. E-Commerce & Commercial Performance

. Oversee website performance, conversion rates, and online customer journey

. Work closely with marketing on campaigns, promotions, and brand positioning

. Analyze sales data, customer insights, and KPIs to optimize performance

. Manage pricing strategy, product mix, and inventory planning

3. Operations & Supply Chain

. Oversee end-to-end supply chain including production timelines, inventory, warehousing, and

logistics

. Ensure timely order fulfillment and high service levels

. Implement efficient operational processes and systems

. Monitor vendor, supplier, and logistics partner relationships

4. Team Leadership & People Management

. Build, lead, and mentor cross-functional teams (merchandising, marketing, operations)

. Set clear KPIs, performance expectations, and accountability structures

. Foster a positive, agile, and collaborative startup culture

5. Financial Oversight

. Manage budgeting, cost control, and financial performance

. Monitor cash flow, margins, and operational expenditure

. Work with finance on forecasting and financial planning

6. Brand & Customer Experience

. Ensure consistent brand positioning across all customer touchpoints

. Improve customer experience, retention, and loyalty strategies

. Oversee customer service standards and issue resolution

7. Systems & Process Development

. Establish SOPs, workflows, and reporting structures

. Implement tools and systems to support scalability

. Drive continuous process improvement

8. Product Development

. Collaborate with the Product Development team to plan and deliver new product launches, ensuring collections align with brand positioning, market demand, and commercial targets.

JOB REQUIREMENTS

. Bachelor's degree in Business, Marketing, Fashion Management, or a related field

. 5-10 years of experience in e-commerce, retail, or fashion industry

. Proven experience in a leadership or general management role

. Strong commercial acumen with experience driving revenue growth

. Experience in startup or high-growth environments preferred

. Strong understanding of digital commerce, online marketing, and consumer behavior

. Knowledge of supply chain and inventory management

. Excellent leadership, communication, and decision-making skills