About Our Client
Our client is a leading global gaming company dedicated to making time more interesting. Founded by passionate gamers, it has grown into an international team known for developing and publishing highly successful strategy games. With a newly established international headquarters in Singapore, the company thrives on a culture that prioritizes action, openness, and speed, creating a dynamic environment where creativity and innovation are encouraged.
The Role
We are seeking a passionate Game Community & Marketing Specialist to join our client's Singapore team. In this foundational role, you will be responsible for building, engaging, and growing vibrant player communities for globally popular strategy games. You will directly contribute to player satisfaction, community health, and overall market growth through multi-channel community management and creative marketing initiatives.
Your Impact
- Cultivate Engaging Communities: Manage the in-game community hub and external platforms (e.g., Discord, Facebook, X/Twitter), fostering positive interaction, moderating discussions, and ensuring a welcoming and rule-compliant environment.
- Build Strong Player Relationships: Develop and maintain relationships with player creators, volunteer moderators, and core community advocates to nurture loyal player groups.
- Ensure Cross-Platform Consistency: Maintain unified messaging and seamless content flow across all community channels to maximize engagement and reach.
- Execute High-Impact Events: Collaborate with cross-functional teams to plan and run engaging in-game and external community events, including contests, livestreams, and giveaways.
- Support Influencer Collaborations: Assist in managing partnerships with KOLs/streamers, including outreach, content coordination, and tracking key metrics such as exposure and engagement.
- Create Compelling Content: Produce and publish engaging multimedia contentincluding social posts, banners, memes, and short videosthat resonates with the community and supports broader marketing goals.
- Analyze & Optimize Performance: Generate regular reports on community health, player sentiment, and event outcomes. Use data-driven insights and leverage AI/automation tools to recommend improvements and increase efficiency.
What You Bring
Core Requirements:
- Genuine passion for gaming and a deep understanding of gaming culture and community dynamics.
- Proven experience in game community management, social media management for games, App Store/Google Play game marketing, or related game operations.
- Proficiency in creating engaging multimedia content using tools such as Canva, Photoshop, and CapCut.
- Familiarity with leveraging AI-powered features within content creation or scheduling platforms to enhance productivity.
- Strong business proficiency in English and Mandarin to collaborate effectively with international teams, including China-based partners, and to engage a global player base.
- Willingness to work full-time on-site in Singapore.
- Bachelor's degree in Communications, Marketing, Digital Media, or equivalent practical experience.
Preferred Qualifications:
- Hands-on experience integrating AI tools via APIs (e.g., GPT models, basic scripting for automation) into operational workflows.
- Demonstrated experience in managing KOL/streamer campaigns and tracking performance.
What We Offer
- Foundational Role: Play a key part in shaping and growing player communities for hit strategy games from the company's Singapore HQ.
- Dynamic & Fast-Paced Environment: Join a passionate global team that values action, transparency, and agility over bureaucracy.
- Access to Cutting-Edge Tools: Experiment with and integrate AI solutions into your community management and content creation processes.
- Global Collaboration: Work closely with diverse international teams, including partners in China, gaining valuable cross-cultural experience.
- Growth Opportunities: Thrive in a culture of ownership and responsibility, with significant opportunities to develop professionally and make a visible impact in a rapidly expanding industry.
If you are a gamer at heart with a knack for community building and creative marketing, we would love to hear from you. Apply now to help shape the future of player communities and make time more interesting for gamers worldwide.
