This role involves directing a short-form branded content campaign for a Singapore-based food delivery brand, with a focus on scripted narrative storylines tailored for TikTok, Facebook Reels, and RedNote. The director will work closely with provided scripts and creative direction to deliver engaging, authentic, and culturally resonant content that reflects everyday Singaporean family life. The shoot will be conducted over 1–2 days, requiring efficient planning and execution to capture high-quality, platform-native video assets. The ideal candidate will have a proven track record in commercial or branded content direction and a keen understanding of social media storytelling.
Responsibilities
- Direct scripted short-form video content for social media platforms, ensuring alignment with brand objectives and creative vision
- Collaborate with actors to achieve natural, relatable performances that resonate with Singaporean audiences
- Oversee on-set production, including shot composition, pacing, and visual storytelling
- Adapt creative direction to suit the unique requirements of TikTok, Facebook Reels, and RedNote
- Ensure efficient shoot scheduling and management across 1–2 production days
- Work with production crew to maintain high standards of quality and authenticity throughout the project
Skills And Requirements
- Demonstrated experience directing commercial or branded content, with a strong portfolio/reel
- Proven ability to direct actors and elicit authentic performances
- Deep understanding of Singaporean culture, family dynamics, and everyday life
- Familiarity with the creative and technical demands of short-form social media video
- Strong visual storytelling skills and attention to detail
- Ability to work efficiently under tight timelines and manage multi-day shoots
- Excellent communication and collaboration skills
- Based in Singapore or able to work on location as required
- Availability for a 1–2 day shoot, with flexibility for pre-production meetings
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