This role focuses on driving lead generation and increasing phone call inquiries for a specialized car workshop serving BMW and Mercedes vehicles. The ideal candidate will leverage their expertise in Google Ads to create, manage, and optimize campaigns that target potential customers seeking automotive services, repairs, restorations, and motorsport project support. The position is remote and offers the opportunity for ongoing collaboration based on performance.
Deliverables
- Develop and implement Google Ads campaigns tailored to the automotive sector, specifically targeting BMW and Mercedes owners.
- Monitor and optimize ad performance to maximize lead generation and phone call inquiries.
- Conduct keyword research and competitor analysis to refine targeting strategies.
- Provide regular performance reports and actionable insights to improve campaign effectiveness.
- Recommend and execute A/B testing for ad creatives and landing pages.
- Ensure campaigns comply with industry standards and best practices.
Requirements
- Proven experience managing Google Ads campaigns for automotive or related service businesses.
- Strong understanding of lead generation strategies and conversion optimization.
- Proficiency in Google Ads, Google Analytics, and related digital marketing tools.
- Ability to analyze campaign data and provide clear, actionable recommendations.
- Excellent communication skills and attention to detail.
- Self-motivated, reliable, and able to work independently in a remote setting.
- Availability for potential follow-up projects based on results.
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