This role focuses on driving organic growth and subscriber acquisition for a subscription-based website through strategic social media marketing. The successful candidate will be responsible for developing and executing campaigns across Facebook, Instagram, and TikTok, with the primary goal of converting engagement into paid signups. The position requires a results-driven approach to building an active online community and sustaining long-term growth. The project is ongoing, offering the opportunity to make a significant impact on subscriber numbers and brand presence.
Deliverables
- Develop and implement organic social media strategies tailored to Facebook, Instagram, and TikTok
- Create engaging content and campaigns to increase brand awareness and community engagement
- Monitor, analyze, and report on campaign performance, adjusting tactics to maximize conversions
- Foster relationships with followers and respond to comments and messages to encourage signups
- Collaborate on creative ideas to drive sustained growth and subscriber retention
- Maintain a consistent posting schedule and adapt to platform trends
Requirements
- Demonstrated experience in organic social media marketing, particularly for subscription-based services
- Proven ability to convert social engagement into paid signups
- Strong understanding of Facebook, Instagram, and TikTok algorithms and best practices
- Creative content creation skills, including copywriting and basic graphic design
- Analytical mindset with the ability to interpret data and optimize campaigns
- Excellent communication and community management skills
- Self-motivated, reliable, and able to deliver consistent results over time
- Availability for ongoing collaboration
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