This role involves leading the visual development of a merchandise capsule for a fitness creator, focusing on a bold and distinct CORe style. The project includes designing for a range of products such as a canvas bag, thick booty bands, an ankle strap, a crop top or pump cover, and a hat at a later stage. The successful candidate will ensure all designs are cohesive and adaptable across various production methods, including print, embroidery, woven labels, and heat transfer on stretch fabrics. You will work from a provided visual line sheet with three creative concepts and are expected to deliver final assets by August 17. The ideal candidate is a self-starter capable of independently managing the capsule or, if an art director, leading a small design team to execute the vision.
Deliverables
- Develop cohesive visual concepts for all merchandise items in the capsule
- Create production-ready artwork for print, embroidery, woven labels, and heat transfer applications
- Ensure designs are bold, distinct, and aligned with the specified CORe style (magenta, teal, yellow, mascot, catchphrases)
- Reference and build upon the provided visual line sheet and three concept directions
- Deliver all final design files and specifications by the project deadline
Requirements
- Proven experience in graphic design for merchandise, apparel, or consumer products
- Strong portfolio demonstrating bold, original visual storytelling and adaptability across production methods
- Expertise in Adobe Creative Suite and familiarity with preparing files for print, embroidery, and heat transfer
- Ability to work independently or lead a small design team as an art director
- Excellent communication and time management skills to meet tight deadlines
- Creative problem-solving skills and a keen eye for detail
- Availability to deliver final assets by August 17
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