Freelance AI Product Marketer (Incentive-Based)

Industry: AI + Real Estate Technology

Location: Remote / Singapore Preferred

Engagement Type: Freelance / Equity or Performance-Based

About the Product

We have developed a ready-to-launch AI product designed specifically for the real estate industry. The system enhances lead handling, automation, marketing efficiency, and agent productivity through AI-driven workflows.

The product is built. We are now looking for the right marketing partner to bring it to market.

Role Overview

We are looking for a Freelance AI Product Marketer with proven experience launching new tech products successfully.

This is not a junior execution role.

We are looking for someone who can:

• Craft positioning and go-to-market strategy

• Create demand from scratch

• Generate early traction

• Build authority within the real estate ecosystem

This role may evolve into a Co-Founder position with equity or long-term incentive structure.

Responsibilities

• Develop and execute go-to-market (GTM) strategy

• Define product positioning & messaging for real estate agents / agencies

• Plan and execute product launch campaign

• Design funnel (awareness lead demo conversion)

• Build early adopter strategy

• Manage digital channels (LinkedIn, TikTok, email, webinars, etc.)

• Drive paid campaigns (Meta, Google, etc.) if necessary

• Create launch materials (landing pages, pitch decks, scripts, case studies)

• Collect user feedback and refine marketing narrative

Requirements

• Proven track record launching a new tech / SaaS product

• Experience in AI, proptech, SaaS, or B2B tech preferred

• Strong understanding of performance marketing & funnel optimization

• Able to work independently and strategically

• Entrepreneurial mindset

• Comfortable with incentive-based or equity compensation

• Experience in real estate industry is a strong bonus

Compensation Structure

Flexible structure depending on candidate:

• Performance-based revenue share

• Equity (for co-founder level commitment)

• Hybrid: base retainer + performance bonus

We are open to structuring this as a long-term partnership.