Job Summary
Join as a Senior Marketing Executive - International Markets to drive brand growth and execute impactful marketing initiatives across multiple international markets, collaborating with cross-functional teams and partners to deliver successful campaigns.
Responsibilities
Regional Marketing Management
- Partner with regional sales teams to develop annual marketing plans and product launch calendars for assigned markets
- Drive brand growth by ensuring consistent brand execution across international markets
- Execute consumer marketing campaigns, promotions, trade activations, and events to increase market engagement
- Coordinate with creative agencies, distributors, and internal stakeholders to deliver marketing initiatives on schedule
- Support new product development and innovation projects from concept through commercial launch
- Collaborate with R&D, Packaging, Regulatory, Supply Chain, and Sales teams to ensure smooth product development and launch processes
Global Brand Development
- Support development and implementation of global brand strategies and communication platforms to strengthen brand presence
- Develop and maintain global brand guidelines to ensure consistent brand identity across all markets
- Create and manage marketing toolkits, campaign materials, and digital/social media assets to support brand initiatives
- Ensure compliance with brand governance and approval processes to maintain brand integrity
Stakeholder Management
- Serve as the primary marketing contact for assigned international markets
- Build and maintain strong working relationships with cross-functional teams including Sales, Finance, Regulatory, Supply Chain, and external agencies
- Collaborate effectively with distributors and regional partners across diverse markets and cultures to align marketing efforts
- Ensure alignment between regional execution and global brand strategy to maximize impact
Required competencies and certifications
- Bachelor's Degree in Marketing, Business, Communications, or related discipline
- 3-5 years of marketing experience, preferably in FMCG, consumer goods, food & beverage, or international brand management
- Strong project management skills to manage multiple priorities simultaneously
- Excellent stakeholder management and cross-functional collaboration skills
- Strong communication and presentation skills
- Proficiency in Microsoft Office
Preferred competencies and qualifications
- Experience managing regional or international marketing activities
- Experience with digital marketing platforms
Other Information
- EA License Name & License Number: SMTP Consult Pte. Ltd. (23C1754)
- EA Personnel Name & Registration Number: Keith Wong (R24125987)
