Field marketing manager for Europe & MAAP

Disclaimer:

As part of the transition following the sale by Finastra of the Teciem business, Finastra is supporting Teciem on a temporary basis by managing the endtoend recruitment process for this position, including advertising, candidate outreach, interviews and selection. While certain points of contact in the hiring process will be Finastra staff, the successful candidate will be employed within the Teciem business and will carry out their role solely for Teciem.

The Work We Do

Teciem designs, builds, and delivers treasury and capital markets software solutions for financial institutions worldwide. We serve banks of every size and geography, offering the right setup for the right need.

Our solutions are designed to replace multiple disconnected systems with one complete, front-to-back platform, helping customers to capture trading and business opportunities quickly, clearly and with control. We cover the entire trading lifecycle, ensuring that everything - from execution to position keeping, to risk management - runs smoothly.

With decades of experience and one of the largest, most diverse client bases in the industry, we turn deep industry knowledge into software that covers most asset classes, meets complex real-world treasury and capital market's needs, and adapts as markets evolve.

Purpose of Role

Working as part of the team, your primary role will be to manage and execute on the Field Marketing plan for Europe and MAAP and be a key interface to the sales and customer facing organisation. This role will report to the Global Head of Marketing .

In your role as a Field Marketing Manager, your primary objective will be to generate qualified leads in line with the Teciem . You will contribute to building the strategic plan, identifying and analyzing customer demand, building regional campaign programs and executing on the plan.

The primary objective is to generate qualified leads in line with the Teciem business plan. The remit of the role will encompass strategic planning, identifying and analyzing customer demand, developing the annual marketing plan, building campaign programs and managing allocated budget.

Strategic Goals & Deliverables

• Responsible for the development of qualified pipeline, driving sales objectives for lead generation
• Identify opportunities across MAAP and Europe , for generating MQLs and SS2s, which have high probability of converting along the sales funnel to closed deals
• Raising the quality of marketing activities year on year, to ensure improved stats on customer engagement of marketing communications and campaigns, and year on year improvement on customer attendance at key events. Accountabilities
• Plan and execute a high quality, marketing plan
• Deliver pipeline for MAAP and Europe, aligned to target set for the region
• Ensure high quality of leads within the pipeline, to create strong conversion rates to closed won deals
• Responsible for directing Sales Development Reps detailing forthcoming campaigns, identify and provide suitable marketing materials to ensure clear communication to prospects via phone or email and monitor daily
• Ensure continuous focus on lead follow up across marketing campaigns and events
• Work with Business Development Managers to ensure accurate targeting of existing customers and prospects
• Collaborate and partner with core marketing teams on campaign concept, messaging, content, creative, promotion and optimisation to ensure effectiveness for your programs
• Identify the most effective marketing channels, value proposition and calls to action for personas and key accounts in your region
• Engage Marketing and Sales colleagues, both pre- and post-events, to optimise results in terms of awareness, inquiries, and revenue
• Execute region-specific marketing programs that will ultimately drive demand and build the sales pipeline
• Build an appropriate mix of integrated campaign tactics, including events, round tables, email, webinars, telemarketing, social media, etc, to deliver the regional campaign goals within the budget allocation
• Report on KPIs, track results, manage the lead qualification and handover process to Inside Sales

Qualifications and Experience

• 5+ year's experience in B2B Marketing in Field Marketing and Demand Generation
• Excellent communication skills with both internal stakeholders, colleagues and peers, to influence and persuade for buy-in for involvement across campaigns
• Familiar with marketing automation platform and CRM systems (Marketo and Salesforce)
• Strong market exposure to both regions MAAP and Europe
• Strong negotiating skills with external vendors to get the best deals and deliver high quality events within budget
• Strong analytical skills to review performance and ensure targets are being met
• Strong organisational skills to execute all elements of the plan to deadline
• Keen eye for detail and focus on high quality
• Results orientated
• Tech savvy - able to work and understand purpose of various marketing tools and platforms
• Degree in Marketing, Business or Communications or equivalent experience
• Experience within B2B Software and/or Financial Services technologies (FinTech) is preferred
• Fluent in English and French

Diverse Minds, Shared Ambition

At Teciem, we believe that our strength comes from the diversity of our people. Different perspectives, backgrounds, and experiences fuel our innovation and help us build solutions that truly make a difference in the world of financial technology.

We're committed to creating a workplace where everyone feels respected, heard, and empowered to grow. Here, you can bring your whole self to work, contribute your unique ideas, and be part of a team driven by shared ambition.

We welcome talent from all walks of life and encourage applications from individuals of all genders, races, ages, abilities, identities, and beliefs. Together, we're shaping a culture where diversity isn't just celebrated - it's essential to our success.