- Develop and execute regional marketing strategies across APAC, including field, digital, and multichannel programmes.
- Define and manage the regional event roadmap - covering executive engagements, industry conferences, partner activations, and flagship experiences.
- Lead digital demand generation initiatives across email, social platforms, paid channels, SEO/SEM, ABM, and retargeting.
- Build fullfunnel campaign motions that contribute directly to pipeline creation and revenue outcomes.
- Work closely with sales leaders to support accountbased strategies, territory priorities, and growth acceleration activities.
- Localise messaging, product narratives, and campaign materials to ensure regional relevance.
- Oversee relationships with regional agencies, vendors, event partners, and sponsorship stakeholders.
- Manage planning and execution for all regional events, including communications, partner alignment, and sales enablement.
- Use data to guide decisionmaking - monitor performance metrics, optimise programmes, and report on ROI and funnel health.
- Create compelling storytelling, thoughtleadership initiatives, and content frameworks that support awareness and demand.
- Own regional marketing budgets, forecast spending, and track performance against investment.
A successful Marketing Manager APAC should have:
- At least 5 years of experience in progressive B2B marketing, ideally within SaaS, data, fintech or technology driven environments.
- Proven experience in developing and executing regional marketing strategies.
- Knowledge of digital marketing tools and analytics platforms.
- Excellent communication and stakeholder management skills.
- Ability to analyse data and translate insights into actionable strategies.
- Strong experience driving pipeline and revenue outcomes, not just activity metrics.
- Experience managing multi-channel marketing campaigns.
- A degree in marketing, business, or a related field.
