To work closely with Graphic Designer and with the F&B and Events Department to implement markeing communications programs and activities
Assist in the development and execution (includes writing and editing) of marketing collaterals, both online (e-newsletter, e-DM, micro-site etc) and print like brochures, fact sheet, menu, poster, outdoor banner etc for the department
Develop a strong working relationship with vendors like printer, colour separator, production house, signage vendors etc that facilitate quick work turnaround.
Possess strong rapport with media reporters, editors and writers, on local trade and regional media platform to assure extensive media coverage, eg, Festive seasons and other adhoc events
Write press releases, speeches, letters (guest complaints) and develop copy works on all marketing collaterals
Responsible for ensuring that Marketing Communication projects are executed on time whilst meeting the Furama's Corporate identity standards
To ensure that e-collaterals are distributed effectively to the stipulated database (via emails) and Furama website) and manage useful customer/guests database.
To act as gatekeeper to ensure job requisition from other departments are channeled appropriately and deliverables meeting the deadlines set.
As and always necessary, administrative chore is a must (monthly report, documentation of contracts, filing for press clippings etc)
Job Requirements
A Bachelor's degree in Communication, Journalism, Public Relation, Advertising, Marketing or related fields or equivalent experience with Diploma in Mass Communications
Minimum 1 year experience developing diverse communications projects for a range of market segments, lifestyle, F&B, family-friendly initiatives/activations
Able to work independently to source for vendors/partnerships to create events and buzz
Strong knowledge of content development for various social media platforms
A strong network of PR and media contacts would be highly advantageous
Exceptional verbal and written communication skills
High level of attention to details, including a proven ability to manage multiple and competing priorities simultaneously
Excellent interpersonal skills and are adept at building relationships with different stakeholders
