Experience Director

About Dentsu Group (dentsu)

Led by Dentsu Group Inc. (Tokyo: 4324 ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands-Carat, dentsu X, iProspect, Dentsu Creative, and Merkle-as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

Role Overview

The Experience Associate Director (GEO/SEO) is responsible for leading end-to-end delivery of GEO/SEO projects, ensuring high-quality execution, operational excellence, and strong client relationships. This role plays a critical part in translating strategy into execution, while working closely with media, CXM, and data teams to deliver integrated performance outcomes.

Key responsibilities and accountabilities

1. Project Delivery & Operations

• Lead delivery of GEO/SEO projects across multiple clients and markets
• Ensure projects are delivered on time, within scope, and to high quality standards
• Translate strategic direction into actionable execution plans
• Collaborate closely with media, CXM, and analytics teams to ensure integrated delivery
• Manage workflows, resourcing, and operational efficiency

2. Client Management & Growth

• Act as the primary point of contact for key clients
• Build strong client relationships and ensure satisfaction
• Identify upsell and cross-sell opportunities within existing accounts
• Connect SEO/GEO performance with broader media and CXM initiatives to drive growth

3. Delivery Quality & Performance Management

• Maintain high standards for SEO/GEO deliverables (technical, content, AI search optimisation)
• Monitor performance metrics and optimise strategies accordingly
• Leverage data and insights across SEO, media, and CXM to inform recommendations
• Ensure consistency and best practices across all deliverables

4. Team Leadership & Capability Development

• Manage and mentor managers, executives, and specialists
• Oversee day-to-day team performance and output quality
• Provide training and guidance on GEO/SEO best practices and integrated workflows
• Support team development and succession planning

5. Strategic Support & Pitch Contribution

• Support new business pitches with insights, case studies, and proposed approaches
• Collaborate with the Director on integrated strategies and product rollouts
• Contribute to thought leadership and internal knowledge sharing

Qualifications

• 8-10+ years of experience in SEO, digital marketing, or integrated performance marketing, with a strong track record leading delivery across multiple clients, industries, and markets.
• Deep expertise in core SEO disciplines, including technical SEO (crawlability, indexation, site architecture), content strategy (keyword research, content planning, topical authority), on-page optimisation, and off-page/authority strategies across complex and enterprise-level environments.
• Proven ability to translate high-level strategy into clear, structured execution plans that are actionable, measurable, and aligned with client objectives.
• Demonstrated success in senior client management, including maintaining high satisfaction, handling challenging conversations, and driving long-term account growth.
• Experience identifying upsell and cross-sell opportunities within existing accounts and partnering with senior leadership to convert these into commercial outcomes.
• Strong experience working in a cross-functional, matrixed environment (media, analytics, content, UX, technology).
• Proven people leadership experience, including managing managers and senior specialists, providing structured feedback, mentoring team members, and ensuring consistent delivery quality.
• Practical awareness of AI-driven search changes, including the impact of AI Overviews, LLM-driven discovery, and evolving organic visibility patterns.
• Develop-on-the-job (supported through training and leadership)
• Hands-on delivery of Generative Engine Optimisation (GEO), including LLM-specific audits, citation gap analysis, entity clarity assessment, and answer-level optimisation.
• Advanced AI-search measurement frameworks beyond rankings and traffic, including AI visibility, citation presence, and brand representation metrics.
• Use of GEO-specific tools, AI-assisted content workflows, and automation to scale SEO and GEO delivery.
• Development and documentation of formal GEO playbooks and AI-search best practices.

Dentsu Values

Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good

Inclusion and Diversity

We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about.

So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.