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Cycle & Carriage Singapore

Executive/Senior Executive, Marketing (Multi-Franchise Aftersales)

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  • Posted 6 hours ago
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Job Description

Joining C&C is a distinctive opportunity to develop your career within a successful organization where everyone respects each other and enjoys working together. We recognize your performance in both tangible and intangible ways, by providing you development opportunities and making you feel respected.

The Opportunity

Are you a creative, detail-oriented, and results-driven marketer who loves turning ideas into impact
If you thrive in a fast-paced environment where every campaign makes a difference, we want you on our team.

We're seeking a Marketing Executive who can manage multiple projects with ease, collaborate seamlessly with stakeholders, and deliver compelling online and offline marketing initiatives. In this role, you'll work closely with the Marketing Manager to support our Corporate Sales and Aftersales teams, driving both B2B and B2C marketing efforts--from corporate sales campaigns to engaging service and aftersales promotions that strengthen our brand presence across various channels.

Your Role & Responsibilities

Promotions & Offers (Corporate / Aftersales): Planning seasonal or promotional campaigns to drive service visits, product upselling, or special corporate offers.

Campaign Performance Tracking: Measure and report on marketing campaign effectiveness, providing insights to optimize future activations across B2B and B2C channels.

Agency & Vendor Management: Collaborate with creative agencies, media partners, and event organizers to bring campaigns to life. Provide clear and insight-driven briefs creative agencies, ensuring messaging aligns with business objectives and resonates with the target audience.

Marketing Collateral Management: Ensure timely delivery of high-quality marketing materials that engage and convert both corporate and retail customers.

Customer Engagement & Events: Plan and execute events, roadshows, and CRM initiatives--including newsletters and service clinic invitations--to drive customer acquisition, retention, and loyalty.

Brand Management: Ensuring brand consistency across all marketing materials and touchpoints, both corporate and consumer-facing in all centres and showroom.

Internal Communication / Sales Enablement: Supporting the corporate sales team with presentations, playbooks, or campaign briefs that enable them to convert leads effectively.

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Job ID: 135174165