Job Summary
Drive the planning and execution of marketing campaigns, events, and promotional activities that enhance Sunway Wangsa Walk Mall's brand presence, increase footfall, and strengthen tenant engagement. This role works closely with internal stakeholders, tenants, and external partners to deliver impactful marketing initiatives while supporting the mall's overall business objectives.
Responsibilities
- Responsible for developing and executing marketing campaigns and events to increase brand awareness, attract new customers, and retain existing customers, including sourcing and organizing events, contests, campaigns, and promotional activities.
- Explore new event opportunities and identify potential partnerships to enhance the mall's marketing initiatives and activities.
- Source and secure sponsorships to support marketing campaigns and events.
- Handle the rental of promotional spaces and manage marketing income and expenses by preparing and submitting budget information, scheduling expenditures, monitoring variances, and implementing corrective actions where necessary.
- Manage tenant relationships by maintaining regular communication, understanding tenants marketing needs, and supporting their promotional initiatives to drive mutual business growth.
- Ensure all promotional proposals, agreements, and contracts are prepared and executed in accordance with the Company's Standard Operating Procedures (SOPs).
- Maintain a safe and healthy work environment by adhering to organizational standards, company policies, and legal regulations.
- Review and analyse weekly mall footfall, customer traffic, and redemption data to evaluate the effectiveness of marketing campaigns and identify areas for improvement.
- Perform any other duties and responsibilities as assigned to support the Company's business objectives.
- Comply with the Personal Data Protection Act (PDPA) and the Sunway Compliance Manual.
- Ensure that Personal Data is not disclosed to any unauthorized third party without obtaining prior clearance from the Information Manager or the PDP Officer.
Requirements
- Bachelor's Degree, Postgraduate Diploma, or Professional Certificate in Marketing or a related field.
- At least 2–3 years of experience in Marketing, Retail, Events, or a related field.
- Demonstrate competency in planning and executing marketing campaigns and events, as well as identifying new opportunities and strategic partnerships.
- Passionate about bringing marketing events and campaigns to life.
- Strong networking and interpersonal skills, with the ability to build and grow a clientele database across various industries.
- Possess an understanding of the shopping mall landscape and a keen interest in building a career within the mall industry.
- Prior experience in Shopping Mall Marketing Management will be an added advantage
