Havas Media Singapore is looking for an Executive to support our Media team in media planning and campaign implementation across offline and digital paid media channels.
Responsibilities:
Paid Media Planning
- Work closely with the team in developing paid media strategies and recommendations to help clients achieve their KPIs
- Drive strategic and tactical innovation across digital media platforms including Social, Display, App campaigns and Search (e.g. Facebook Ads Manager, Google Ads,DV360, Tiktok Ads Manager)
- Tag management through Google Tag Manager
- Build strong relationships with key clients, working closely with them on a day-to-day basis to implement digital campaign strategies, covering media planning, data analysis, publisher negotiations, and more
- Work with internal and external stakeholders to ensure smooth delivery of campaign operations
- Prepare campaign reports and industry reports for performance analysis. Use analytics platforms (Google Analytics, Appflyer) to understand the impact of media activity on business performance and use this insight to supplement reports
Campaign Implementation / Operations
- Workwith media traders to coordinate the end-to-end execution of campaign plans
- Book and activate campaigns - both managed service and self-service across various platforms, mainly for social and display
- Support digital ad operations, including review of creative assets in accordance with channel specifications and ad trafficking
- Campaign administration - Liaise with clients for material submission which meet the best practice guidelines for the campaign & ad format work with media owners to ensure that the guidelines are up to date and accurate
- Monitor and optimise campaign performance across channels
- Campaign financial administration - Work with billing team to ensure that plans are billed correctly, and in a timely manner
Requirements for this role:
- Tertiary qualifications in marketing, communications, or other relevant disciplines
- 0-2 years of working experience in marketing or, communications prior media experience in traditional and digital media will be a plus. Fresh grads with relevant internship experience are welcome to apply
- Knowledge & proficiency in digital buying platforms strongly preferred (e.g. Facebook Ads Manager, Google Ads, DV360)
- Knowledge & proficiency in analytics platforms strongly preferred (e.g. GoogleAnalytics, Google Tag Manager, Data Studio, Power BI)
- Good understanding of the media and advertising landscape in Singapore (including offline, digital display, ad networks and third-party partners), and local market nuances
- Competency in MS Office (particularly Excel and PowerPoint)
- Good with numbers
Qualities we are looking for:
- Team player - responsible, accountable, and collaborative
- Can-do attitude - keen to learn new skills, pro-active, and takes ownership over tasks and projects
- Highly analytical, well-organised and has great attention to detail with a focus on quality of results
- Strong communication (verbal, written, and presentation) and interpersonal skills
- Interest in the media and advertising landscape in Singapore
About Havas
Founded in 1835 in Paris, Havas is one of the world's largest global communications groups, with nearly 23,000 people in over100 countries. With the ambition to help brands unlock Growth, Powered by Desire, Havas brings together creativity, media, technology and production capabilities to build strong, desirable brands that people genuinely want to engage with. Its integrated model is supported by Converged.AI, the Group's operating system that unifies data, technology and AI to deliver optimized, scalable marketing solutions across the full customer journey. AI-driven, fuelled by human ingenuity, and grounded in the belief that desire drives both brand performance and business outcomes, Havas teams collaborate within Havas Villages worldwide to cultivate reputation, relevance and long‑term preference for clients. Havas is equally committed to its people, fostering inclusive, responsible and inspiring workplaces where talent can thrive, because desire also starts from within.
