Executive (Analytics)

The Executive will focus on leveraging analytics and data science to improve guest experience, operational efficiency, and business performance across the Attractions & Destination Experience (ADX) Business Unit.

Responsibilities:

• Apply advanced analytics and data science techniques to datasets to drive guest experience, operational efficiency, and commercial performance
• Data Collection & Preparation:

1. Assist in extracting, cleaning, and validating data from various internal and external sources (e.g., databases, spreadsheets, operational systems)

2. Support data quality initiatives to ensure accuracy and reliability of analytical inputs.

• Analysis & Reporting Support:

1. Ability to mine and analyze data across Attractions and Destination Experience, including Universal Studios, Singapore Oceanarium and Adventure Cove Waterpark

2. Assist in generating regular reports and dashboards. Ensuring timely and accurate delivery to stakeholders.

3. Analyzing attendance trends, evaluating campaigns impact, and assessing sales performance to inform decision-making.

• Collaborate with stakeholders from Sales Planning, Operations, Finance, and Marketing to assist in generating forecast numbers.
• Participate in the budgeting process by assisting in tracking Attendance, Revenue, and basic operating expenses.
• Engage with stakeholders to understand workflow processes and contribute ideas for improvements.

Requirements:

• Bachelor's degree in Business Administration, Business Analysis, Statistics, Mathematics, Computer Science or related fields.
• 1-2 years of experience in business planning, analytics, or related fields preferred.
• Detail-oriented with fundamental analytical skills.
• Experience with Generative AI and LLMs, including fine tuning and evaluation.
• Proficiency in data tools and platforms such as SQL, Python, Spark and Power BI
• Strong communication skills and ability to work in a team environment.
• Ability to adapt to a fast-paced environment.
• Strong interpersonal skills and a collaborative team player.