Events Sales Manager

Responsibilities:

• Drive event sales revenue by developing new business opportunities and achieving agreed sales targets
• Manage the full sales cycle, from responding to enquiries and preparing proposals to negotiation, contracting, and closing
• Build and maintain strong relationships with corporate clients, agencies, partners, and repeat customers
• Conduct client meetings, venue/site visits, presentations, and networking activities to generate and convert leads
• Collaborate closely with Operations, F&B, Marketing, Finance, and other departments to ensure seamless event handover and delivery
• Maintain accurate sales records, manage the sales pipeline, monitor market trends, and provide regular sales forecasts and performance reports
• Any other ad-hoc duties as assigned by the Company

Requirements:

• Knowledge, experience and ability to drive catering sales strategy, revenue forecasting, action plan, event P&L and to execute and manage indoor / outdoor catering events is necessary
• Sensitive to competitors market positioning
• Positive sales attitude, aptitude, strong interpersonal and communications skills
• Willing to upskill and adapt to change by participating in in-house / external training, where available (eg. Sales & Marketing, Halal Certification Conditions)