Events Sales Manager (Hotel)

Are you passionate about creating memorable events and delivering exceptional customer experiences We are looking for a dynamic Events Sales Manager to join our Events Management team at Hotel Jen Tanglin Singapore. This is an exciting opportunity for a driven hospitality professional who thrives in a fast‑paced environment and enjoys building strong client relationships.

Reporting to the Director of Events Management, you will manage the full spectrum of local catering sales-from lead generation and negotiation to event coordination and post-event follow‑up. You will play a key role in maximising catering revenue, elevating customer satisfaction, and ensuring seamless coordination with both internal teams and external vendors.

Key Responsibilities

Sales & Business Development

• Handle incoming leads and convert them into confirmed business.

• Conduct sales calls, prospecting, telemarketing, and client entertainment to grow the customer base.

• Conduct site inspections and maintain strong exposure for the hotel in the market.

• Monitor account performance, maximize up‑selling opportunities, and achieve personal catering sales targets.

• Support promotional events such as bridal fairs and signature events.

Marketing & Forecasting

• Support revenue forecasting for local catering segments.

• Assist in planning and updating marketing communications and sales action plans.

• Analyse market trends and competitor activities to recommend proactive sales strategies.

Event Planning & Coordination

• Work directly with event organizers on event requirements and provide professional advice.

• Recommend menus and cross‑sell other hotel services.

• Arrange food tastings and coordinate AV, décor, floral arrangements, and other event needs.

• Prepare floor plans, event documentation, and ensure smooth event handover to operations.

Administration & Systems

• Maintain accurate sales data using Delphi and ensure Meeting Broker protocols are followed.

• Prepare reports and maintain strong coordination with Sales, F&B, Banquet Operations, and other departments.

Service Quality & Customer Experience

• Strive to improve Medallia/EPM guest satisfaction scores.

• Work closely with operational teams to deliver exceptional event experiences.

• Gather and analyse post‑event feedback for continuous improvement.

Communication & Stakeholder Management

• Issue accurate Banquet Event Orders (BEOs) to organizers and internal departments.

• Ensure timely communication and follow‑up with clients before, during, and after events.

• Participate in regular internal meetings and share customer insights with management.

What We're Looking For

• Minimum 3-5 years of experience in catering sales, events management, or hospitality sales.

• Strong negotiation, communication, and client‑management skills.

• Excellent organizational skills with the ability to manage multiple events simultaneously.

• Proactive, customer‑focused, and able to work independently and with cross‑functional teams.

• Knowledge of Delphi or other event‑management systems is an advantage.