A Fintech Client is looking for an Events & Field Marketing Associate. You will support the planning and execution of regional marketing initiatives that build brand awareness and generate a sales pipeline. You will work closely with the Field Marketing Manager and cross-functional teams, including Sales, Partnerships, and Product Marketing, to deliver high-quality events and campaigns across Southeast Asia.
This role is ideal for someone who is organised, proactive, and excited about hands-on marketing execution.
Employment Type
This is an initial 12-month full-time contract, with potential for extension or conversion to the client's headcount, based on performance and business needs.
Responsibilities
Events & Field Marketing
- Support end-to-end execution of conferences, roundtables, webinars, partner events, and networking sessions.
- Assist with event planning, registration management, attendee communications, and on-site coordination.
- Ensure a smooth and professional experience for attendees and stakeholders.
Campaign Support
- Coordinate promotional activities, including email invitations, landing pages, social media, and sales assets.
- Help drive registrations, attendance, and engagement for marketing programs.
Vendor & Logistics Management
- Coordinate venues, suppliers, production vendors, merchandise, and shipment of event materials.
- Track timelines and ensure deliverables are completed on schedule.
Lead Management & Reporting
- Manage post-event lead uploads and CRM data hygiene in Salesforce.
- Support lead handover to SDR and Sales teams.
- Assist with KPI reporting, including registrations, attendance, leads, and pipeline contribution.
Stakeholder Coordination
- Work closely with internal regional teams and external partners.
- Support alignment between Marketing, Sales, and Partnerships functions.
Requirements
- At least 2–3 years of experience in field marketing, events marketing, campaign execution, or demand generation.
- Experience in B2B, SaaS, fintech, or fast-paced commercial environments preferred.
- Strong project management skills with the ability to manage multiple deadlines simultaneously.
- Experience using Salesforce and marketing automation tools such as Marketo, HubSpot, or similar platforms.
- Excellent written and spoken English.
NICE-TO-HAVE QUALIFICATIONS
- Experience working in a high-growth startup, scale-up, or fast-paced tech environment.
- Exposure to regional marketing campaigns across Southeast Asia.
- Additional Southeast Asian language skills such as Mandarin, Bahasa Indonesia, Thai, or Vietnamese.
- Prior experience supporting conferences, trade shows, or partner events.
