. Event planning (Sales Focus)
- Develop Event Strategy: Plan and conceptualize promotional events (e.g., roadshows, trade show booths, mall activations, community fairs) with the primary goal of driving SIM card sales, customer sign-ups and/ or other related services.
- Set Sales Targets & KPIs: Establish clear event objectives, focusing on metrics like the number of SIM cards sold, new customer acquisition and event ROI.
- Budget Management: Create and manage the event budget, ensuring all expenditures (venue, staffing, materials, incentives) are cost-effective and align with the expected sales revenue.
- Coordination: Manage all operational aspects, including securing prime event locations, manpower arrangement, obtaining necessary permits, and coordinating the delivery and setup of kiosks, branded booths, signage, and SIM card inventory.
. Event Execution
- Product Expertise: Maintain an in-depth understanding of all SIM card products, plans, and promotions to effectively train staff / part-timer / interns and handle complex customer inquiries.
- Sales System Management: Ensure all necessary sales tools, point-of-sale (POS) systems, sign-up forms, and inventory tracking are functioning correctly at the event location.
- Marketing & Promotion: Collaborate with the marketing team to design engaging promotional materials (flyers, banners, digital screens) and develop on-site engagement activities (contests, giveaways) to attract foot traffic and encourage SIM card purchases.
. Team Management
- On-Site Supervision: Serve as the primary on-site manager, overseeing all event staff, vendors, and operations to ensure the event runs smoothly and efficiently.
- Performance Monitoring: Motivate the event team, monitor real-time sales performance, and implement immediate adjustments to sales strategies or staffing based on on-site data and traffic flow.
- Customer Experience: Ensure the team delivers an exceptional customer experience that is consistent with the brand, guiding customers through the SIM card selection, sign-up, and activation process.
. Post Event Analysis and Reporting
- Sales Reporting: Compile and analyze detailed post-event reports, including total SIM cards sold, popular plans, customer demographics, sales team performance, and profitability.
- Inventory & Financial Reconciliation: Account for all SIM card inventory used and reconcile daily sales figures and expenses.
- Insights: Use event insights and customer feedback to provide actionable recommendations for improving future events, optimizing sales messaging, and enhancing promotions.
- Stakeholder Communication: Present results and insights to management and sales leadership
.
. Requirement
- Experience: 3-5 years in Event / Sales Management, with a proven history of managing offsite events in tradeshows or roadshows.
- Industry: Telecom/Mobile industry experience is highly desirable.
- Education: Preferably at least a diploma in (Marketing, Business Development or related field).
- Key Skills:
- Strong Leadership (managing and sales focus).
- Expert Event Management and meticulous organization.
- Adaptability and on-the-spot Problem-Solving.
- Result driven.
- Outspoken by nature
- Availability: MUST BE able to work flexible hours, including evenings and weekends.
