Event Sales Manager

The Events Sales Manager is responsible for driving revenue through the proactive sales, planning, and execution of events across Rooms and Food & Beverage.

This role focuses on corporate events, social functions, group bookings, and bespoke experiences that align with the hotel's boutique positioning.

The incumbent will work closely with the Director of Revenue & Rooms, F&B, and Kitchen teams to maximise revenue opportunities while delivering exceptional guest experiences.

Job Responsibilities include but are not limited to the following:

Sales & Revenue Generation

Proactively source, negotiate, and secure events business including corporate meetings, social events, private dining, buy-outs, and group room bookings.
Drive incremental revenue for both Rooms and F&B through strategic event packaging and upselling opportunities.
Prepare and follow up on event proposals, contracts, and quotations in a timely and professional manner.
Achieve and exceed assigned sales targets and KPIs.

Event Planning & Coordination

• Act as the main point of contact for clients from initial enquiry through to event execution.
• Coordinate closely with Rooms, Front Office, F&B, and Kitchen teams to ensure seamless planning and delivery of events.
• Conduct site inspections and client show rounds.
• Ensure all event details are clearly communicated via event orders and internal briefings.

Revenue & Yield Optimisation

• Work closely with the Director of Revenue to align event pricing strategies with overall hotel revenue goals.
• Monitor demand patterns and recommend pricing or packaging adjustments to maximise yield.
• Track event performance, conversion rates, and revenue contribution.

Relationship Management

• Build and maintain strong relationships with corporate clients and local partners.
• Identify repeat and long-term business opportunities.
• Represent the hotel at networking events, sales calls, and industry functions where applicable.

Administration & Reporting

• Maintain accurate records of enquiries, bookings, and contracts.
• Prepare regular sales reports, forecasts, and market feedback for management review.
• Ensure compliance with hotel policies, SOPs, and contractual obligations.

Requirements & Qualifications

• Minimum 6 or more years of experience in Events Sales, Catering Sales, or Hotel Sales, preferably within a boutique or lifestyle hotel environment.
• Strong understanding of Rooms and F&B revenue streams.
• Excellent communication, negotiation, and interpersonal skills.
• Highly organised, detail-oriented, and able to manage multiple events concurrently.
• Hands-on, proactive, and comfortable working in a lean team environment.
• Familiarity with hotel PMS, sales systems, or event management tools is an advantage.