Event Marketing Manager (FinTech Company / Brokerage Firm)

Job Responsibilities:

Event Strategy & Programme Management

• Lead the overall private wealth event strategy, including annual event planning, event formats, themes, and audience segmentation.

• Develop premium event experiences such as roundtables, investment seminars, exclusive dinners, market outlook briefings, and flagship conferences.

• Ensure event concepts are aligned with brand positioning, business development priorities, and client engagement goals.

• Identify suitable partnership, sponsorship, and co-hosting opportunities to strengthen market presence.

• Manage event budgets and track performance, ROI, and commercial outcomes.

Content-Led Event Development

• Build event themes, narratives, and angles that resonate with HNW/UHNW and private wealth audiences.

• Curate speaker line-ups, panel topics, moderator guides, discussion frameworks, and event presentation materials.

• Work closely with investment, advisory, and marketing teams to develop relevant topics such as market outlook, asset allocation, alternatives, and succession planning.

• Translate complex financial topics into engaging event formats that provide real value to attendees.

• Ensure every event supports thought leadership, brand credibility, and client engagement.

Pre-Event Marketing & Audience Engagement

• Plan and execute pre-event marketing campaigns to drive awareness, registrations, and attendance.

• Develop event copy for invitations, landing pages, email campaigns, social posts, paid ads, and other marketing touchpoints.

• Create teaser content, speaker spotlights, topic previews, and countdown communications.

• Work with paid media and growth teams on targeting, retargeting, registration flows, and conversion optimisation.

• Partner with relationship managers or advisors on VIP invitation strategies and personalised outreach.

• Monitor registration performance and adjust marketing tactics where needed.

Event Execution & Experience Design

• Manage end-to-end event production, including logistics, vendors, venue coordination, event materials, and on-site execution.

• Ensure all touchpoints reflect a premium and professional brand experience.

• Coordinate with AV teams, photographers, videographers, live-streaming vendors, and external partners.

• Oversee event collateral, signage, presentations, and attendee experience.

• Work with compliance teams to ensure event materials and communications meet regulatory requirements.

Post-Event Amplification

• Develop post-event content strategies to extend the impact of each event.

• Repurpose event content into articles, highlight reels, social posts, quote graphics, short-form videos, blog content, and other marketing assets.

• Manage post-event follow-up communications, including thank-you emails, event recaps, on-demand content, resources, and next-step calls-to-action.

• Support attendee nurture programmes to move leads further through the funnel.

• Prepare post-event reports covering attendance, engagement, content performance, lead quality, and pipeline contribution.

Cross-Functional Collaboration

• Work closely with marketing, content, paid media, growth, advisory, sales, and compliance teams.

• Align event activities with wider marketing campaigns, content calendars, and brand initiatives.

• Support lead capture, scoring, handover, and follow-up processes.

• Ensure consistency in messaging, content quality, and audience experience across all event activities.

Analytics & Performance Tracking

• Track event KPIs such as registrations, attendance rate, engagement, qualified leads, conversion, event-sourced pipeline, and ROI.

• Gather attendee feedback through surveys, NPS, and qualitative insights.

• Analyse content performance, post-event engagement, downloads, and pipeline attribution.

• Use data and feedback to improve future event formats, topics, audience targeting, and budget allocation.

Job Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field

• Experience in luxury, premium, or ultra-high-net-worth brand environments

• Familiarity with financial services regulatory requirements for event communications and marketing materials

• Experience with event technology platforms (registration, engagement, virtual/hybrid production)

• Understanding of account-based marketing (ABM) principles and how events support targeted strategies

• Video production or multimedia content creation experience

HOW TO APPLY:

Interested applicants, kindly send your resume in MS WORD format or please click on Apply Now.

We regret only shortlisted candidates will be notified.

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