Role Purpose:
The EV Marketing Manager will play an integral part toward achieving our ambition:
- Develop leading edge strategies to deliver both Commercial and Brand objectives for Singapore
- Drive and develop brand recall, association, and usage
- Work closely with other Sales, Marketing, Operations and Engineering functions, as well as external partners to implement initiatives which defend and grow EV market share
- Manage and evaluate the end-to-end EV pricing strategy
- Develop and execute successful implementation of EV strategies and campaigns, in order to develop profitable growth in Singapore
- Adopt and refine EV pricing strategies
- Develop brand awareness, association and preference for Brand that is differentiated in order to grow brand preference and overall market share.
- Drive acquisition and EV preference via key partnerships
Requirements:
- High capacity and energy to synthesis information in a developing market landscape and identify marketing value levers creatively and profitably, in a growing energy category
- Comfortable with ambiguity and demonstrates energy to chart new paths in category development
- Knowledge and experience in Marketing, Product Management space or similar Customer Value Propositions will be an advantage.
- Able to leverage customer insights and data to drive competitive advantages for the business.
- Experienced in identifying and leveraging on different marketing channels to effectively reach out to the relevant target audiences.
- Ability to use commercial acumen to qualify potential opportunities that drive incremental value to the business.
- Proven track record of being focused on delivering business objectives and KPIs.
- Proven ability in managing projects/initiatives that span across cross-functional teams.
