Responsibilities:
1、Marketing (primary anchor)
- Coordinate and support end-to-end campaign execution across incubation markets - adapting regional marketing frameworks to each market's audience behavior, laanguage, and platform mix.
- Build and maintain the KOL, streamer, and community-channel map across markets; support relationship management through local partners and agencies.
- Track cross-market campaign performance against viewership, engagement, and PCU targets, and translate data into next-cycle recommendations
- Serve as the marketing coordination point between regional frameworks and on-the-ground local execution partners.
2、Business Development (secondary scope)
- Support sponsorship and partnership pipeline development aacross markets - prospecting, deck preparation, and partner research across regional and local brands, telcos, and meedia
- Assist in structuring and tracking deal terms across the standlard revenue lines: sponsorship, media/broadcast, merchandise, and in-game activation.
- Coordinate partner deliverables and act as execution support for signed deals across territories.
3、Market Operations Exposure
- Rotate through tournament operations, broadcast coordination, and community management to build end-to-end ecosystem literacy.
- Support stakeholder coordination across each local scene: teams, talent, production vendors, and government/regulatory touchpoints where relevant.
Requirements:
- Fresh graduates with demonstrated esports/gaming immersion strongly encouraged
- Genuine literacy in MLBB and the competitive esports landsecape - a deep understanding of the game, the esports ecosystem, and its fan community, rather than relying solely on marketing theory.
- Strong communication and relationship instincts; comfortable being the youngest person in a room of team owners, talent, and partners.
- Analytical baseline - comfortable turning campaign and viewership data into a point of view.
- Language: professional fluency in English required. Fluency in an addittional SEA language (Thai, Khmer Burmese, Vietnamese, Lao, Bahasa) is a strong advantage-particularly for the Mekong cluster.
- High-ownership, ambiguity-tolerant, and highly mobile - this is a builder's role across markets still being built, with regional travel expected.
Unleash Your Potential at MOONTON Games
MOONTON Games is one of the pioneers of mobile gaming with Mobile Legends: Bang Bang. But we're also so much more! We're a global game development and publishing powerhouse with our award-winning games and intellectual properties!
At MOONTON Games, we believe in having an open, collaborative environment where creativity, teamwork, and shared passion thrive. Whether you're a seasoned game developer, a marketing guru, an esports enthusiast, or from another discipline, your unique skills and perspectives are valued here. Join us on an exciting journey to create innovative, world-class games that connect players around the globe. At MOONTON Games, the possibilities are endless.
Perks & Benefits
- Flexible working hour arrangements
- Work-In-Office meal benefits
- Unlimited office pantry snacks & afternoon tea arrangements!
- Exclusive in-game benefits
- Comprehensive medical benefits
- Attractive bonus structure
- Collaboration with a dynamic, global team around the world
- Rank promotion program
- Convenient & accessible locations
- Mentorship program for new employees to quickly get familiar with the business and corporate culture
- Annual company trip
- Fun celebrations during major festivals
- Team building activities
- Mental health & wellness initiatives
- MOONTON Talks & educational programs
- Exclusive game-themed gifts during special occasions
Apply via LinkedIn now to unleash legendary moments together! Only shortlisted candidates will be notified.
