Enrichment Business Manager

Company Description

Crestar Education Group (CEG), established in 1977, is a regional leader in infant and child care services, preschool education, enrichment programs, and adult education. Operating through renowned brands like Kinderland, ELFA, NurtureStars, and others, CEG provides comprehensive educational services. Its enrichment offerings include programs in arts, language, mathematics, music, and more through Crestar Learning Centre and specialized schools. CEG is a key provider of adult education through KLC International Institute, which partners with prestigious institutions such as the Chinese National Language Committee. Guided by its mission of promoting lifelong learning, CEG is committed to quality education and fostering continuous learning.

Role Description

1. Programme Portfolio Management

• Oversee the overall performance of enrichment programmes across all centres and subject

areas

• Monitor key metrics such as enrolment, class utilisation, retention, and programme

profitability

• Identify underperforming programmes and implement improvement plans

• Optimise class structures, scheduling, and programme mix to maximise utilisation and

outcomes

2. Business Growth & Enrolment Strategy

• Develop and execute strategies to drive student enrolment and revenue growth

• Analyse centre-level performance and recommend targeted growth initiatives

• Work closely with the marketing team on campaigns, promotions, and outreach efforts

• Support centres in improving conversion rates, class fill rates, and retention

3. Programme Development & Innovation

• Identify market trends and opportunities for new enrichment programmes

• Lead the development and pilot of new courses in collaboration with subject specialists

• Evaluate programme viability and scalability before full rollout

• Continuously enhance existing programmes to remain competitive and relevant

4. Programme Quality & Standards

• Ensure consistent delivery of high-quality programmes across all centres

• Work with trainers and subject specialists to strengthen curriculum and teaching standards

• Support teacher development initiatives, including training and capability building

• Monitor feedback from parents, students, and centres to drive continuous improvement

5. Cross-Centre Implementation & Operations

• Lead the rollout of programmes, initiatives, and policies across centres

• Ensure alignment between programme design and centre operations

• Work closely with centre managers to ensure smooth execution of programmes and

activities

• Coordinate major programme-related activities such as performances, assessments, and

events

6. Data Analysis & Reporting

• Track and analyse key business and programme metrics

• Prepare regular reports and insights for management review

• Use data to inform decision-making on programme improvements and growth strategies.

7. Stakeholder Management

• Collaborate with internal stakeholders including operations, marketing, HR, and finance

• Act as the key liaison between programme teams, centres, and management

Experience & Skills

• Degree in Business, Education, Arts Management, or a related field

• Experience in enrichment, education, programme management, or business operations is

highly preferred

• Strong project management skills, with the ability to plan and execute programmes and

events effectively

• Ability to identify growth opportunities and drive programme improvements

• Strong capability in programme development and quality assurance, with a focus on

maintaining high standards of delivery

• Strong time management and multitasking skills, with the ability to meet timelines and

deliver high-quality outcomes

• Strong analytical skills, with the ability to interpret data and translate insights into actionable

strategies

• Competent in financial planning, budgeting, and cost management for programme

operations

• Strong collaboration and communication skills, with the ability to work effectively with

teachers, centre managers, and cross-functional teams

• Proficient in a wide range of Microsoft Office applications, including PowerPoint, Excel, and

Word

Personal Attributes

• Possess drive and a spirit of excellence, with a strong focus on delivering results

• Passionate about education and enrichment programmes

• Adaptable and comfortable working in a dynamic, fast-paced environment

• Strong sense of ownership and accountability

• Commercially driven, with strong execution and follow-through

• Highly organised and resourceful, with the ability to manage multiple stakeholders effectively