Employer Branding Specialist

Builder. Storyteller. AI-native with taste. Allergic to copy-paste.

About Gate

Founded in 2013, Gate is one of the world's earliest and most trusted cryptocurrency exchanges, serving over 53 million users globally. Ranked among the top three exchanges worldwide, Gate supports spot, futures, and margin trading alongside wealth management products across 4,600+ cryptocurrencies. With thousands of employees across key global markets — most working fully remotely — Gate is building the financial infrastructure of the next era of the internet. We hire people who move fast, think independently, and want real ownership of their work.

Why this role

Gate is one of the world's largest exchanges — but our employer brand hasn't caught up to that scale yet, especially in global markets. As we push deeper into those markets, most candidates meet Gate for the first time with very little to go on. You're joining to shape that first impression from the ground up: the EVP, the content, the measurement that an entire global TA team will run on. In 12-24 months, the difference between a candidate hesitating and a candidate saying yes will trace back to work you own.

What you'll do

• Define Gate's EVP — the core reason top talent chooses us — and make it the spine of everything we say externally
• Build and run our employer content engine across LinkedIn, the careers site, Glassdoor, and social, in English first for a global audience
• Own candidate experience end-to-end, from application through onboarding, so what people feel matches what we promise
• Turn employees into credible external voices through an advocacy program people actually use
• Track offer acceptance, source of hire, and employer reputation, and let the numbers redirect where effort goes

What you'll bring

Non-negotiables

• You've built employer brand or content from a blank page, not just maintained someone else's — you work without a playbook and make your own
• You ship high-quality content fast, with taste, and use AI tools to multiply your output rather than flood channels with slop
• You take real ownership — you move a problem to done without waiting to be told how
• You have strong content judgment in English for a global audience, and can navigate the China context too

Bonus

• Background in internet, fintech, or crypto

A note from the hiring manager

You won't be fighting solo. You're part of the whole talent acquisition team — your work empowers a large team and reaches the tens of thousands of candidates we touch. This is the chance to lead employer brand for one of the world's largest exchanges, with a lot of open ground to create real impact. It's foundational work, not patching holes.