Collaborate effectively with team members to develop, localize and execute the global employer branding strategy that aligns with the growth areas, talent needs and culture.
Translate the EVP into compelling messaging through social media, programs, outreach events and recruitment channels.
External marketing campaigns:
Plan and manage integrated marketing campaigns (events, job boards, etc.) to promote our brand.
Adapt global toolkits and templates for recruiters to use in outreach efforts.
Oversee the career site experience and optimize content to enhance candidate experience.
Outreach events and recruitment programs:
Plan and execute initiatives in collaboration with schools and professional bodies like ISCA to engage students and promote our employer brand on campus.
Work closely with the campus recruitment team to create and implement campus programs that attract and build a new talent pipeline.
Develop and align attraction strategies with recruitment initiatives, and engage stakeholders to secure support and resources for effective implementation.
Organize and facilitate open houses, office visits and learning journeys to provide students with insights into our work culture and career opportunities.
Explore different outreach avenues such as guest lectures and adjunct teaching opportunities to enhance our visibility and engagement.
Joint outreach with professional bodies to engage secondary and pre-university students to promote the accounting profession and its career opportunities, fostering interest in the field from an early stage.
Maintain good relationships with overseas universities and establish strategic partnerships in emerging markets to expand our outreach for new talent.
Talent Sponsorship Management:
Oversee talent-related sponsorship requests by reviewing business cases and budgets, and seeking necessary approvals from stakeholders to ensure effective allocation of resources and alignment with organizational objectives.
Insights, Analytics & reporting:
Report on key KPIs such as brand awareness, application quality, engagement score, and ROI of campaigns and programs.
Monitor competitor employer brand and recruitment activity and industry trends.
Qualifications:
Bachelor's degree in Business, Marketing or a related field.
5 - 12 years of work experience in university career offices or related roles.
Prior experience or contacts with universities will be a plus but not a prerequisite.
Strong communication and interpersonal skills to build relationships with internal stakeholders, teams, students, faculty, and university representatives.
Excellent presentation skills to effectively convey EY's value proposition to students.
Ability to manage multiple projects and initiatives simultaneously.
Passion for talent attraction and fostering connections within the university community.
