Job Summary
The Education Sales Consultant is responsible for driving student enrolment by engaging prospective learners, understanding their goals, and recommending suitable programmes. This role plays a key part in converting leads into students while delivering a consultative and student-centric sales experience aligned with the organisation's mission.
Key Responsibilities
1. Lead Management & Sales Conversion (Core Function)
- Follow up on inbound leads from marketing campaigns, events, and enquiries
- Conduct consultations (phone, virtual, or in-person) to understand learner needs
- Recommend suitable programmes and provide course guidance
- Achieve enrolment targets and conversion KPIs
- Maintain accurate records of leads and sales activities in CRM (e.g., Salesforce)
2. Student Advisory & Relationship Building
- Provide personalised advice on course selection and learning pathways
- Address enquiries on programme details, fees, schedules, and outcomes
- Build strong relationships with prospective and current students
- Deliver a positive and professional consultation experience
3. Collaboration with Marketing Team
- Provide feedback on lead quality and campaign effectiveness
- Support marketing initiatives such as webinars, info sessions, and events
- Participate in outreach activities and promotional campaigns
4. Coordination with Operations & Academic Teams
- Work closely with Operations on class schedules, availability, and enrolment processing
- Ensure accurate communication of course details to students
- Liaise with Academic team when needed for programme-related clarifications
5. Sales Administration & Reporting
- Track and report on sales performance and pipeline
- Ensure proper documentation of enrolments and payments
- Monitor conversion rates and identify improvement opportunities
6. Customer Experience & Follow-Up
- Conduct timely follow-ups with prospects to nurture leads
- Support students through the enrolment process
- Handle basic feedback and escalate issues when necessary
Key Performance Indicators (KPIs)
- Monthly/quarterly enrolment targets
- Lead-to-enrolment conversion rate
- Response time to enquiries
- Customer satisfaction and consultation quality
- Accuracy of CRM data and reporting
Requirements
Education & Experience
- Degree holder
- 1-3 years of experience in sales, education consulting, or customer-facing roles
- Experience in education industry
- Familiarity with Salesforce or similar CRM systems
Skills & Competencies
- Strong communication and interpersonal skills
- Consultative sales approach with a customer-first mindset
- Results-driven with ability to meet targets
- Good organisational and follow-up skills
- Comfortable using CRM systems and digital tools
Ideal Candidate Profile
- Passionate about helping individuals achieve their learning goals
- Confident, persuasive, and empathetic communicator
- Self-motivated with strong sense of ownership
- Able to thrive in a target-driven environment
- Interest in personal development, learning, or wellbeing
