Are you passionate about digital marketing and e-commerce Do you have the drive to lead online marketing strategies that generate leads, increase revenue, and build brand loyalty We are looking for an E-commerce / Digital Marketer to join our team and lead the charge in optimizing and managing our online presence.
As an E-commerce / Digital Marketer, you'll be the digital voice of the company, driving customer engagement and online sales. Your role will include designing and executing digital marketing strategies across multiple platforms such as Google, Facebook, Instagram, LinkedIn, and email. This position is perfect for a self-starter who thrives in a dynamic and fast-paced environment.
Key Responsibilities:
- E-commerce Management: Manage and optimize e-commerce platforms (e.g., Shopify, WooCommerce) to ensure seamless shopping experiences.
Track and analyze e-commerce KPIs (conversion rate, average order value, etc.) to drive data-driven decisions.
Coordinate with logistics and operations teams to ensure timely fulfillment of online orders.
- Digital Marketing Strategy: Develop, implement, and manage comprehensive digital marketing campaigns that align with the company's sales objectives.
Manage social media accounts, driving engagement and building a loyal online community.
Collaborate with designers and content creators to produce visually appealing and compelling content.
Optimize website content for SEO to improve organic traffic and search engine rankings.
Run and optimize paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize return on investment (ROI).
- Customer Relationship Management (CRM): Develop and manage email marketing campaigns, focusing on customer retention, promotions, and customer lifecycle marketing.
Build and nurture leads through targeted email sequences and engagement strategies.
Implement and optimize CRM tools for better lead management and tracking.
- Data Analysis & Reporting: Monitor and report on digital marketing performance metrics, providing insights and recommendations for continuous improvement.
Analyze customer behavior, market trends, and competitor activity to identify opportunities for growth.
Provide regular performance updates to management, using data to make informed marketing decisions.
- Budget & ROI Management: Develop and manage digital marketing budgets effectively.
Optimize spending for maximum ROI, adjusting campaigns as needed to meet performance targets.
Job Requirements:
- Qualifications: Degree in Marketing, Business, Communications, or a related field.
Minimum of 2 years experience in e-commerce or digital marketing roles.
Proven experience managing e-commerce platforms (Shopify) and running successful digital marketing campaigns.
Familiarity with Google Analytics, Google Ads, Facebook Ads, SEO, and email marketing tools.
- Skills: Strong understanding of digital marketing channels (PPC, SEO, Social Media, Email Marketing).
Proficiency in using e-commerce platforms (Shopify, Magento, WooCommerce).
Familiarity with digital analytics tools (Google Analytics, SEMrush, Moz, etc.).
Excellent written and verbal communication skills.
Ability to manage multiple projects with tight deadlines.
Strong analytical and problem-solving skills.
Creative mindset with the ability to adapt to market trends.
- Preferred Qualities: Self-motivated, highly organized, and detail-oriented.
Ability to work independently as well as collaboratively in a team environment.
Keen interest in staying updated with the latest digital marketing and e-commerce trends.
Future Impact & Growth Opportunities:
The role of E-commerce / Digital Marketer is rapidly evolving with advancements in AI, machine learning, and automation tools. This position offers significant growth potential in areas like marketing automation, omnichannel strategies, and data analytics. You'll have the opportunity to scale the company's digital presence and develop new ways to engage and grow the customer base in a highly competitive e-commerce landscape.
