Role Purpose
You are the digital storefront manager for Axquisite.
Your primary goal is to grow our brand's independent ecosystem- our direct-to-consumer (DTC) website- while strategically managing our presence on marketplaces. You will drive sales through brand-led content, community retention, and high-margin direct sales. You are the bridge between our digital marketing and our physical fulfilment, ensuring every customer journey is seamless from click to delivery.
Key Responsibilities
1. Growth & Brand Visibility
- Direct-to-Consumer (DTC) Strategy: Lead the daily operations of Axquisite website (Shopify), optimizing product SEO to boost organic traffic while ensuring a frictionless journey. From landing page discovery and checkout to final physical delivery.
- Design and Deploy: Regular newsletters, automated abandoned cart flows, and re-engagement triggers to drive repeat purchases.
- Database Management: Clean, segment and grow our customer list. Turn one-time buyers into loyal subscribers through targeted loyalty programs.
- Content & Campaign Execution: Conceptualize and execute marketing campaigns focused on increasing brand awareness and sales volume. This includes content creation, managing community platforms (social media, email, e-commerce and chat ) and the content calendar to drive organic engagement.
- Conversion Rate Optimization (CRO): Monitor website analytics to identify where customers drop off and suggest improvements to the UI/UX to boost sales.
- Marketplace Management: Manage our Shopee, Lazada, and TikTok Shop storefronts, ensuring product listing is optimised for organic sales and pricing is accurate and synced across channels. Act as a guardian for our margins by flagging platform fee or policy changes the moment they are announced to keep our pricing competitive yet highly profitable.
- Community & Retention: Own the relationship with our customers. Manage inquiries across social media, email and e-commerce platforms, turning questions into sales and building long-term customer loyalty.
2. Operations & Fulfillment
- Coordinate the end-to-end order process. Work with internal teams to ensure every sale-from our website or marketplaces-is fulfilled efficiently and promptly.
- Manage day-to-day operations, including the packing and dispatching of parcels, ensuring our products reach customers in perfect condition.
- Prepare and generate quotations, orders, and invoices. Ensure all recorded transactions derived from source documents are 100% accurate.
- Lead regular stock takes and quality checks. Maintain precise inventory records to prevent overselling and ensure product excellence.
Requirements
- Preferably 1-2 years in E-commerce Operations or Digital Marketing
- Fresh graduates with relevant internship experience in Shopify/WooCommerce/Marketplaces are welcome.
- Experience in handling Shopee, Lazada, Amazon Seller Centers and related backend systems is an advantage.
- Adept in Canva, Meta Business Suite, Google Ads & Google Suite will be a plus
- Excellent communication skills and CRM
- Quick-thinking and proactive. You don't just do the task-you look for ways to optimize the workflow, protect margins, and improve the customer experience.
- Ability to work as part of a team and take direction accurately
- Strong computer skills to include MS Office and web-based systems
