e-commerce Marketing Director

A fast-growing cross-border e-commerce company, with our parent company deeply established in Singapore across e-commerce, live streaming, retail, and wholesale businesses. With a diversified business portfolio, we are seeking a Marketing Director with strong strategic vision, execution capability, and cross-border collaboration skills.

Key Responsibilities:

1. Develop and execute the overall marketing strategy for the Singapore market, achieving franchise recruitment and channel expansion targets

2. Conduct in-depth market and competitor research, analyze local consumer trends, and formulate localized marketing strategies to enhance brand awareness

3. Build, negotiate, and manage the franchisee system, establishing long-term and stable partnerships

4. Integrate online and offline resources to lead overseas marketing initiatives, including brand promotion, digital marketing, and local partnerships

5. Lead the team to achieve sales and marketing targets, monitor performance metrics, and continuously optimize marketing strategies

6. Report regularly to senior management on market progress, efficiently coordinate internal and external resources, and proactively respond to market challenges.

Requirements:

1. Bachelor's degree or above major in Marketing, Business Administration, Communications, or related fields preferred. Graduates from top-tier universities (e.g., Project 985/211 institutions) are a plus

2. Minimum 5 years of marketing experience, including at least 3 years in a managerial role. Experience in cross-border e-commerce, internet platforms, or the Singapore/Southeast Asia market is preferred

3. Excellent English communication skills, with the ability to conduct independent business negotiations and manage cross-cultural teams

4. Strong logical thinking with solid data analysis and strategic planning capabilities

5. Able to adapt to frequent cross-border travel. In the initial phase, at least one round trip between Guangzhou and Singapore per month (may increase to 1-5 trips per month when necessary), with hands-on market involvement

6. Passionate about developing new markets, with an entrepreneurial mindset, strong resilience under pressure, and a results-driven attitude.