Position Overview
The Senior E-commerce Manager is responsible for leading and growing the company's online business across key digital marketplaces and affiliate channels, with a strong focus on Shopee, Lazada, and performance-driven e-commerce growth.
This role requires a commercially minded and results-oriented professional with proven experience in driving online sales, improving marketplace performance, managing affiliate initiatives, and delivering profitable business growth. The successful candidate will be expected to take ownership of e-commerce performance, campaign execution, platform optimization, and cross-functional coordination to strengthen the company's digital sales channels.
Key Responsibilities
1. E-commerce Business Growth
- Lead the growth of the company's E-commerce business across Shopee, Lazada, and other relevant online channels
- Develop and execute strategies to increase sales, traffic, conversion, average order value, and repeat purchase
- Drive sustainable growth while maintaining commercial discipline and profitability
2. Marketplace Management
- Oversee the day-to-day management and performance of official stores on Shopee and Lazada
- Optimize product listings, pricing, promotions, store visibility, and platform performance
- Ensure timely updates of product content, campaign materials, and platform activities
- Monitor platform tools and features to maximize visibility and sales performance
3. Affiliate Marketing Management
- Develop, manage, and scale the company's affiliate marketing program
- Build relationships with affiliates, creators, KOLs, and platform partners to drive revenue growth
- Monitor affiliate performance, return on investment, and campaign effectiveness
- Identify and implement new affiliate-led opportunities to strengthen online sales
4. Campaign Planning and Execution
- Lead the planning and execution of key online campaigns, including platform-wide promotions, mega campaigns, flash sales, and special activations
- Coordinate with internal stakeholders and external partners to ensure smooth and effective execution
- Review campaign performance and recommend improvements for future activities
5. Commercial Performance Management
- Take ownership of key performance indicators including revenue, GMV, traffic, conversion rate, ROAS, and profitability
- Analyze business performance and identify opportunities for improvement and growth
- Recommend actions relating to pricing, promotions, advertising, and product assortment
- Monitor competitor activity and marketplace trends to maintain competitiveness
6. Cross-FunctionalCoordination
- Work closely with marketing, operations, supply chain, customer service, and design teams to ensure effective execution
- Support alignment across stock planning, campaign readiness, fulfilment, content, and customer experience
- Manage and coordinate with external agencies, marketplace representatives, and affiliate partners where required
Requirements
- Bachelor's degree in Business, Marketing, E-commerce, or a related field preferred
- Proven experience in e-commerce, marketplace management, or digital commerce
- Strong hands-on experience managing Shopee and Lazada platforms
- Demonstrated experience in affiliate marketing, KOL management, or performance-led digital growth
- Strong commercial acumen with a proven Ability to grow online sales
- Good understanding of marketplace campaigns, platform tools, digital promotions, and performance metrics
- Strong analytical, organizational, and execution skills
- Ability to work in a fast-paced environment and manage multiple priorities effectively
- Experience in beauty, fragrance, skincare, cosmetics, FMCG, or consumer products is an advantage
Preferred Candidate Profile
- Commercially driven with a strong sense of ownership
- Results-oriented and focused on measurable business growth
- Strong in both strategic planning and hands-on execution
- Confident in working with cross-functional teams and external partners
- Able to identify growth opportunities and turn data into actionable decisions
Key Performance Indicators
- Revenue and GMV growth across Shopee and Lazada
- Traffic and conversion rate improvement
- Affiliate-driven sales contribution
- Campaign performance and execution quality
- Return on advertising spend and marketing efficiency
- Profitability and margin performance
- Online channel growth and operational effectiveness
Role Objective
The objective of this role is to strengthen and scale the company's online business by improving marketplace performance, expanding affiliate-driven sales, and delivering sustainable and profitable e-commerce growth.
