E-commerce Executive

Job Responsibilities:

Business & Sales Growth

• Drive online sales performance (GMV, AOV, conversion rate)

• Support in developing and executing e-commerce sales strategies

• Identify opportunities for cross-selling, upselling, and assortment expansion

• Monitor competitor activity and suggest improvements

• Forecast sales and align with supply chain on stock planning

• Monitor ROI on campaigns and paid ads

Marketplace & Store Operations

• Manage daily operations on e-commerce platforms (e.g. Shopee, Lazada, TikTok Shop, Shopify)

• Ensure product listings are accurate, optimized, and up to date (pricing, inventory, content)

• Coordinate order fulfilment, stock availability, and returns with operations teams

Campaign & Promotion Execution

• Execute platform campaigns (Mega Sales, Brand Days, Flash Sales)

• Coordinate with marketing, brands, and platform account managers to maximize campaign exposure

Performance Marketing Support

• Support execution and monitoring of paid ads (Shopee Ads, Lazada Sponsored Solutions, TikTok Ads)

• Optimize SKU selection, bidding, and budgets based on performance

• Support traffic and conversion growth initiatives

Content & Merchandising

• Work with creative teams to improve storefront visuals and campaign assets

• Implement merchandising strategies to improve visibility and sell-through

Data Analysis & Reporting

• Track daily and monthly performance (GMV, traffic, CVR, ROAS)

• Prepare performance reports and post-campaign analysis

• Identify insights and improvement opportunities to optimize sales performance

Cross-Functional Coordination

• Liaise with internal teams (marketing, supply chain, finance, customer service)

• Coordinate with external partners and platform representatives

Requirements:

• Prior experience with e-commerce platforms (e.g., Shopee, Lazada, TikTok Shop, Shopify) is an added advantage

• Diploma or higher in Business, Marketing, E-Commerce, or related disciplines

• Detail-oriented and able to work independently

• Passionate about footwear, lifestyle, and e-commerce industry