About the role
Drives e-commerce growth and digital platform optimization across Southeast Asia and Australia, enhancing client experience, brand visibility, and online performance. Partners with HQ, cross-functional teams, and external vendors to execute digital strategies and manage end-to-end projects supporting omnichannel growth.
Key Responsibilities:
E-commerce & Platform Performance
- Take ownership of day-to-day eCommerce trading activities, ensuring the platform is commercially optimized across product assortment, content, promotions, and functionality.
- Track business performance through key eCommerce metrics, including traffic, conversion, average order value, customer acquisition cost, and ROI, translating data into actionable opportunities.
- Drive continuous improvements across the digital storefront, identifying opportunities to enhance site usability, performance, and conversion.
- Partner closely with Merchandising on product launches, commercial activations, and priority product initiatives.
- Translate commercial objectives into merchandising plans and work with the Merchandising team to support buy strategy and product availability.
- Work closely with Supply Chain on stock planning and replenishment, providing recommended target inventory levels based on business needs.
Omnichannel & Commercial Development
- Develop initiatives that connect digital and physical retail touchpoints, creating a consistent and engaging client journey across channels.
- Work alongside Retail teams to unlock cross-channel sales opportunities and facilitate services such as online-to-store purchasing, store collection, and pickup.
- Coordinate with regional functions including Marketing, Sales, Operations, and IT, serving as the key connection point with HQ to drive consistent implementation of the digital strategy.
- Monitor developments across eCommerce, technology, consumer behaviour, and the competitive environment to identify new opportunities for online growth.
Digital Strategy & Brand Presence
- Translate HQ's eCommerce commercial direction into a clear local calendar of digital activities, campaigns, and key trading moments.
- Lead the development and execution of the regional eCommerce strategy, with a focus on expanding market reach, acquiring new customers, and improving conversion.
- Work in partnership with Digital Marketing to maximise the effectiveness of performance marketing initiatives across relevant channels.
- Ensure the digital storefront consistently reflects the brand and delivers a premium client journey, from product discovery and navigation through to purchase.
- Leverage customer feedback, behavioural data, and market insights to identify improvements and strengthen the overall online proposition.
Key Qualifications & Skills
- Minimum 7 years of solid eCommerce experience within a B2C environment; exposure to luxury retail and/or fashion would be an advantage.
- Strong commercial mindset, with proven ability to leverage business data and analytics to drive decisions and identify growth opportunities.
- Creative and adaptable, with the agility to navigate a fast-paced and constantly evolving business environment.
- Strong project management capabilities, with the ability to manage multiple priorities, timelines, and stakeholders effectively.
- Highly self-driven and results-focused, with the resilience to perform effectively under pressure and deliver against tight deadlines.
- Confident leader and influencer, with the ability to engage, inspire, and drive decision-making across diverse teams and seniority levels.
- Positive, energetic, and passionate about delivering high standards and achieving excellence.
- Excellent communication and interpersonal skills, with the ability to build strong partnerships across functions, markets, and global teams.
Registration No: R1875146
EA License No: 22C1376
