Director of Sales (Corporate)

Description:

Reporting to the Director of Commercial, the Director of Sales (DOS) directs the day-to-day activities, plans, organises, develops and communicates strategies and goals for the team. He or she is responsible for developing new accounts, maintaining existing accounts, and implementing sales strategies for the various geographical/industry sectors under his/her care.

The Director of Sales works hand in hand with the Director of Commercial to create and implement hotel-level tactical sales plans; analyse current/potential market and sales trends and coordinate all activities to maintain and increase revenue and market share through added business volume and increased rate for the hotel.

Duties and Responsibilities:

Develop and lead the overall sales strategy, setting clear targets and ensuring the team achieves revenue goals within approved budgets.

Partner closely with the Director of Commercial to formulate and execute the annual Sales Plan aligned with corporate objectives.

Analyse hotel performance data and short-term forecasts to identify need periods and implement targeted sales initiatives.

Drive overall revenue performance by maximising room revenue through proactive solicitation of new and repeat business.

Conduct market intelligence and competitor analysis to identify emerging trends and business development opportunities.

Maintain strategic relationships with key accounts and personally lead high-level negotiations and deal closures.

Participate actively in sales, revenue, and group review meetings to ensure alignment and performance tracking.

Represent the hotel at trade shows, industry events, and key business functions as required.

Lead, coach, and develop a high-performing sales team through effective recruitment, training, performance management, and succession planning.

Provide clear direction and operational leadership to ensure day-to-day sales activities support strategic objectives.

Foster strong cross-functional collaboration to drive overall hotel performance.

Ensure compliance with established policies and procedures relating to account management and business contracting.

Prepare and present periodic sales reports, forecasts, and pipeline analyses to track performance and identify growth opportunities.

Achieve and exceed both personal and departmental revenue targets

Other Responsibilities

Supports the Mission, Purpose and Values of the Pan Pacific Hotels Group.

Complies with all relevant Workplace Safety & Health practices and maintains a safe workplace for all associates.

Adheres to grooming and hygiene standards set by the Hotel.

Exercises responsible behaviour at all times to uphold the image and reputation of the Pan Pacific Hotels Group, Hotel and department.

Ensures that the Hotel's properties and facilities are protected and are kept in good working condition. Reports any loss or damage to the Hotel's properties and facilities promptly and appropriately.

Carries out any other reasonable duties and responsibilities as assigned.

Requirements:

Diploma or Degree in Hospitality Management, Business, Marketing, or a related discipline from a recognised institution.

Minimum 68 years of progressive experience in hospitality, travel, or related service industries, with at least 2 years leading the corporate sales function within a hotel property.

Proven track record of driving revenue growth and achieving topline targets in a competitive market environment.

Demonstrated experience in developing and executing comprehensive sales strategies across geographical and industry segments.

Strong experience in setting departmental revenue budgets, forecasting, and formulating strategic sales roadmaps aligned with business objectives.

Extensive experience managing key accounts and building long-term strategic partnerships.

Strong commercial acumen with the ability to analyse market trends, competitor intelligence, and performance data to drive informed decisions.

Exceptional negotiation, influencing, and stakeholder management skills, with the ability to secure buy-in from both internal and external partners.

Ability to act as a sales champion, setting performance standards and leading by example.

Highly driven, results-oriented, and accountable, with strong organisational and prioritisation skills.

Demonstrates high integrity, professionalism, and respect for diverse stakeholders.

Strong presentation, communication, and interpersonal skills.

Energetic and positive leader who contributes to a high-performance culture within the hotel

What We Offer

A vibrant and inclusive work environment within Singapore's first Garden-in-a-Hotel.

Opportunities for career growth and development within Pan Pacific Hotels Group.

Employee wellness and sustainability-focused initiatives.

Staff discount when dining at any F&B outlets within Pan Pacific Hotels Group.

Staff discount when staying at any Pan Pacific Hotels Group properties worldwide