The Director of Revenue Management is responsible for leading revenue management strategy and commercial performance for M Hotel Singapore, maximizing profitable revenue, RevPAR, market share and overall hotel profitability.
Responsibilities
- Oversee revenue management and distribution strategy of the hotel and manage day to day yield operations.
- Develop and execute revenue, pricing, forecasting, and inventory strategies.
- Drive RevPAR, market share, profitability, and annual revenue budget performance.
- Monitor demand, market trends, room pace, competitor activity, and pricing opportunities.
- Identify performance gaps and implement clear, data-driven action plans.
- Optimize segmentation across Corporate, Retail, MICE, Discount, and other key market segments.
- Partner closely with Sales, Marketing, Digital, Distribution, Finance, and Operations to maximise profitable demand.
- Protect rate integrity and minimize unnecessary discounting, cannibalization, and displacement.
- Lead revenue performance reviews and communicate insights and strategies to hotel leadership.
- Ensure effective utilization of revenue management systems, tools, and processes.
- Drive innovation, process improvement, and best practices to improve hotel profitability.
Yield Management
- Daily pick-up analysis, strategy adjustments and reporting
- Perform competitive benchmark studies and follow market trends
- Create and develop pricing strategies
- Manage and oversee strategy for all 3rd party distribution
- Responsible for assessing, analysing and pricing group business strategies
- Analyse overall monthly hotel performance and provide summary report with recommendations to improve long term strategies.
- Ensure all related systems are configured correctly, validated and working to full capacity
- Ensure web site booking process is maintained up-to-date and functional.
- Regularly check the input and the quality of data (segmentation, denials tracking, etc.)
- Conduct quarterly property performance review and develop strategic and tactical action
- Responsible for best practice standards to include: competitor analysis environmental scanning market modelling distribution yield management business mix yield management length of stay yield management inventory availability by channel pricing control and new pricing concepts
- Evaluate performance of distribution partners and contracted rates (OTA, wholesale agencies, corporate, consortia, crew, groups, etc.)
- Prepare outline for and support the annual revenue budget process
Communication
- Conducts weekly revenue meetings to provide dynamic forecast of expected results, variances and budget comparisons
- Attends corporate and REIT meetings as required
- Issues timely inventory control measures and selling strategies to respective departments
- Establishes and maintains good relations with corporate accounts, travel agencies, airlines and other booking sources
- Work in liaisonwith hotel sales and reservations departments as a team
