TITLE: Director of Student Recruitment
REPORTS TO: Head of School
DIRECT REPORTS: Admissions Executive(s), Marketing Manager
POSITION SUMMARY: The Director of Student Recruitment is a senior leadership role responsible for shaping the school's brand, driving student enrolment, and delivering an exceptional new family experience. As the strategic lead for marketing, admissions, and external communications, this position plays a central role in positioning the school as a premier international education provider in Asia. The Director of Student Recruitment contributes directly to the success of the school's Strategic Plan by developing and executing integrated strategies that build brand awareness, generate high-quality leads, and ensure healthy enrolments through a robust pipeline of right-fit applicants. With direct oversight of a multidisciplinary team, the Director is accountable for CRM management, campaign performance, compliance, budget stewardship, and delivering a seamless, customer-first journey for every prospective family. This is a high-impact leadership opportunity for a dynamic professional passionate about growth, innovation, and advancing the school's mission.
PERFORMANCE RESPONSIBILITIES:
Parent Experience Leadership
- Own and continuously refine the end-to-end parent journey, ensuring every touchpoint-from digital awareness campaigns to personalised campus visits-offers exceptional service, accurate information, and a seamless progression toward enrolment.
Brand Awareness & Student Recruitment
- Lead and execute strategies to strengthen brand visibility and reputation in the region.
- Drive student recruitment initiatives that attract, engage, and convert high-quality applicants in alignment with the school's growth priorities.
Integrated Student Attraction Strategies
- Design and deliver integrated marketing and admissions strategies that support the school's long-term strategic growth.
- Ensure recruitment campaigns align with the mission, values, and overall strategic plan of the school.
Marketing Innovation & Digital Excellence
- Create and oversee high-performing, innovative marketing campaigns and best-in-class collateral.
- Ensure the school's website, digital platforms, and online parent experience are seamless, engaging, and aligned with brand standards.
CRM & Pipeline Management
- Serve as the authority on admissions systems and CRM, ensuring data integrity and effective pipeline management.
- Forecast enrolments accurately and provide weekly/monthly performance reports to senior leadership.
External Communications & Representation
- Own the school's external communication strategy from a One School perspective, ensuring alignment with broader internal communications.
- Represent the school at events, conferences, and networking opportunities to strengthen its profile and stakeholder relationships.
- Collaborate with leadership to adapt communications strategies to evolving needs and opportunities.
Qualifications & Attributes
- Bachelor's degree required Master's degree in marketing, business, educational leadership, or related field preferred.
- 5+ years in senior sales, marketing or admissions leadership roles with a successful track record of delivering growth.
- Exceptional organizational, analytical, and project management skills, including Google suites aptitude
- Ability to synthesize complex information and communicate clearly with diverse audiences.
- Comfortable managing ambiguity and juggling multiple workstreams with shifting priorities.
- Strong interpersonal skills and a collaborative, proactive work style.
- Proficiency in spoken and written English
- Commitment to the mission and values of International Community School
