Identify and implement sales strategies to achieve financial and branding goals.
Own and manage digital marketing solutions, social media integration, SEO and other monitoring methodologies and analytics.
Manage strategic conception and development of campaign implementation plans to govern social media presence and promotional programs to drive interest and market influence.
Cultivate strategic partnerships to execute integrated online campaigns, enhancing revenue and margin performance across various revenue streams.
Lead the synthesis of digital and traditional marketing plans for effective execution.
Coordinate team structures and workflows to ensure efficient delivery of outreach plans and campaigns.
Optimize collaboration between creative, content design, and partnership teams to drive audience growth for events, products, and services.
Monitor marketing performance metrics and evaluate outcomes to refine strategies as needed.
Conduct regular meetings with account managers to review pipelines, address challenges, and provide ongoing training.
Develop organizational structure and KPIs for the Marketing Department, with focus on succession planning.
Define target customer segments and drive marketing efforts to improve brand positioning and sales revenue.
Establish strategic partnerships and negotiate advertising contracts to create value.
Oversee special events programming to attract prospective customers.
Lead marketing campaigns for Asia Pacific businesses.
Monitor customer relationships through CRM systems and ensure effective sales funnels.
Revamp loyalty programs and collaborate with IT on application development.
Plan, direct, and allocate marketing budgets aligned with strategic objectives.
ROLE REQUIREMENTS:
Bachelor's degree in Marketing or Business MBA preferred.
Over 10 years of progressive experience in marketing or business development, with a proven track record of marketing expansion. 3 to 5 years of leadership experience.
Proficiency in CRM and SEO tools such as Google Analytics, Google Adwords, HubSpot, WebTrends, and SalesForce.
Expertise in big data analysis.
Demonstrated influence, entrepreneurship, collaboration, and self-motivation, with strategic thinking capabilities and the ability to work autonomously.
Extensive network and connections within the industry.
Strong background in business development and project management.
Ability to consistently produce and present comprehensive reports.
Outstanding organizational and time management skills.
Effective communication and interpersonal abilities.
