Start2 Group is a global innovation leader taking your startup journey to the next level. As a premier startup ecosystem platform, we serve as the ultimate destination for growth-oriented startups, corporations, investors, and governments to shape and scale ventures with growth potential.
Founded in 2008, Start2 Group has consistently played a pivotal role in the success stories of thousands of startups, guiding them seamlessly from initial fundraising to global expansion. We operate in key markets across Europe, the Americas, Asia, and the Middle East, shaping the future of innovation on a global scale.
We are a leading global innovation ecosystem looking for a Director of Marketing & Growth to architect our expansion into the enterprise deployment space. We are moving beyond generalist geographic marketing to a specialized, sector led demand model.
You will not just be running campaigns; you will be translating complex venture client value propositions into a compelling narrative that resonates with C-Suite buyers. Youwill help partner directly with our delivery leads to build authoritative market positions that drive high-value commercial contracts.
Key Responsibilities:
- Demand Strategy & Solution Design: Lead the transition from program support'to a B2B demand engine. You will design marketing strategies that function like SaaS go-to-market playbooks. Focused on pipeline velocity, SQLs, and win rates.
- Dual-Sided Demand Gen: You are responsible for a Two-Sided Marketplace. While your primary strategic focus is Enterprise Revenue (B2B), you must oversee the always-on Call for Applications campaigns that fuel our Soft-Landing programs, ensuring high-quality startup volume without draining strategic bandwidth.
- CxO-Level Narrative & Thought Leadership: Own the voice of the region. You must be capable of writing and speaking at a CxO level, translating technical sector expertise into business impact stories that open doors with enterprise decision-makers.
- Strategic Partnership: Act as a commercial peer to our country and sector delivery leads. You will ensure marketing is not a downstream service, but an upstream strategic partner in defining how we win in markets like Japan, Korea, and SEA.
- Org Transformation: Lead the shift away from fragmented single country marketing heads toward a centralized Demand Pod model, ensuring resources are deployed against high-growth sectors rather than administrative geography.
Ideal Candidate Profile:
- Experience: 8+ years in B2B Marketing, Strategy, or Growth roles.
- Hybrid Background (Preferred): We value candidates with prior stints in management consulting experience (exposure to solution design and transformation) OR B2B Enterprise SaaS leadership (proven ability to drive demand in complex, high-stakes markets).
- Vertical Fluency: Ability to speak the language of sophistication. You don't need to be a scientist, but you must have the credibility to partner with deep vertical specialists and translate their work for sophisticated buyers.
- Communication: Exceptional command of written and spoken English in a business context. You can draft a whitepaper or pitch a narrative to a Board of Directors without support.
- Good team player and always willing to help the team when required
- Ideally, you are a dynamic professional who brings in experience and a fresh perspective and enthusiasm to our team.
Ready to drive growth and innovation across Asia Apply now and become Start2 Group's connector, storyteller, and ecosystem builder.
We regret that only shortlisted candidates will be notified.
