Job Description
Exceptional Hospitality Starts with You
Picture yourself brightening someone's day. When you join our Hotels team, that's exactly what you'll do every time you come to work! You will be developing strategic marketing plans for the hotel and then overseeing the implementation and execution of the various efforts associated with the marketing plan. This might include evaluating the results of different marketing campaigns, spearheading market research efforts, or coordinating initiatives across a variety of channels. As a
Director of Marketing Communications, you're not just executing marketing campaigns to drive revenue growth – you're spreading the light and warmth of hospitality by delivering memorable experiences that make the stay for every guest.
About The Role
As
Director of Marketing Communications at Conrad Singapore Orchard, you will lead the strategic direction, development, and execution of integrated marketing and communications initiatives across the hotel's key commercial pillars — Rooms, Food & Beverage, Groups, Meetings & Events, and Weddings.
Reporting to the Commercial Director, you will serve as the custodian of the hotel's brand positioning, reputation, and voice, shaping how the property is presented across every guest and customer touchpoint. Working closely with senior leadership and operational stakeholders, you will develop strategies that strengthen brand visibility, drive commercial performance, elevate guest engagement, and reinforce the hotel's position within Singapore's luxury hospitality landscape.
This role oversees the hotel's integrated approach across brand marketing, digital, content, social media, public relations, partnerships, and communications — ensuring all activities are strategically aligned to business priorities and commercial objectives.
As a departmental leader, you will provide direction and mentorship to the Marketing Communications team, fostering a high-performing, collaborative, and creatively driven culture while championing excellence in execution, innovation, and cross-functional partnership across the business.
Responsibilities
Specifically, as
Director of Marketing Communications, you will perform the following tasks to the highest standards:
Strategic Marketing Leadership & Hotel Positioning
- Lead the development and execution of the hotel's integrated marketing and communications strategy across Rooms, Food & Beverage, Groups, Meetings & Events, and Weddings, ensuring alignment with commercial priorities, business objectives, and brand standards.
- Serve as the custodian of the hotel's positioning, developing campaigns, narratives, and storytelling initiatives that strengthen market presence and guest engagement.
- Identify market opportunities, consumer trends, and competitive insights to inform strategic planning and drive commercial advantage.
- Partner closely with senior leadership to support hotel priorities, key business initiatives, and long-term growth objectives.
Integrated Campaigns, Digital & Content Strategy
- Oversee the planning and execution of integrated campaigns across all business pillars through digital, social media, CRM, partnerships, PR, and traditional channels to drive awareness, engagement, and revenue performance.
- Lead the hotel's content and communications strategy across owned, earned, and third-party platforms, ensuring consistency in messaging, tone of voice, and visual identity.
- Direct the development of creative assets including photography, videography, editorial storytelling, collateral, and multimedia content to support campaigns and elevate brand perception.
- Ensure the hotel's digital ecosystem — including website content, social platforms, email communications, and OTA presence — is actively managed, optimised, and aligned with commercial objectives and brand standards.
Public Relations, Media & Reputation
- Lead the development and execution of public relations and communications strategies that strengthen the hotel's visibility and reputation across local, regional, and international markets.
- Oversee media relations, press materials, partnerships, influencer engagement, and brand activations to maximise earned media opportunities and reinforce positioning.
- Safeguard brand reputation through strategic communications planning, issue management, and crisis communications preparedness where required.
- Ensure all marketing and communications materials comply with brand, legal, and corporate guidelines.
Commercial Performance & Business Planning
- Partner closely with Commercial, Revenue, Sales, and operational teams to develop strategies that support revenue generation, market share growth, and overall business performance.
- Establish and monitor marketing performance metrics and campaign effectiveness, leveraging insights and data to optimise strategy and inform future planning.
- Oversee annual marketing planning, budget management, forecasting, and expenditure tracking to ensure commercial accountability and effective resource allocation.
- Evaluate strategic partnerships, collaborations, and activation opportunities that support business growth and enhance brand visibility.
Leadership & Team Development
- Lead, mentor, and develop the Marketing Communications team, fostering a collaborative, high-performing, and creatively ambitious culture.
- Provide strategic direction, prioritisation, and guidance to ensure excellence in execution across all initiatives and campaigns.
- Build strong cross-functional relationships across the hotel to drive alignment, operational efficiency, and effective collaboration.
- Oversee agency, media, creative, and production partners to ensure quality, consistency, and successful delivery across all projects.
Other Duties
- Carry out any other reasonable responsibilities and duties as assigned by management.
Qualifications
At
Hilton, our core values define what it takes to succeed here and guide the qualities we look for in every team member:
A passion for spreading the light and warmth of
Hospitality. Acting with
Integrity and always doing the right thing. Inspiring others through
Leadership. A belief that
Teamwork drives the best outcomes. A sense of
Ownership and accountability. And a focus on the
Now, bringing urgency and discipline to every moment, knowing it can make a lasting impact.
What Are We Looking For
- Strong leadership and stakeholder management capabilities, with the ability to influence and collaborate effectively across senior leadership and cross-functional teams.
- Commercially minded with the ability to align marketing and communications strategies to revenue objectives, business priorities, and brand positioning.
- Strategic thinker with strong analytical and problem-solving skills, and a data-informed approach to decision-making.
- Exceptional written, verbal, and presentation communication skills, with a strong understanding of storytelling, tone of voice, and content quality.
- Strong understanding of integrated marketing channels including digital marketing, social media, public relations, partnerships, content strategy, and brand communications.
- Highly organised and adaptable, with the ability to manage multiple priorities in a fast-paced environment.
- Creative, proactive, and detail-oriented, with strong project management and executional oversight capabilities.
- Collaborative leader who can mentor and develop team members while fostering a positive and performance-driven culture.
- Strong understanding of evolving marketing trends, consumer behaviour, media landscapes, and emerging digital platforms.
Preferred Qualifications
- 6+ years of integrated marketing and communications experience within hospitality, luxury, lifestyle, consumer, or related industries, including leadership experience in a senior management role.
- Proven experience developing and leading integrated marketing and brand strategies across multiple business categories, customer segments, or commercial verticals.
- Experience managing brand positioning, integrated campaigns, public relations, partnerships, content, and digital marketing within a premium, luxury, lifestyle, or service-led environment.
- Strong understanding of commercial marketing performance metrics, budgeting, campaign reporting, consumer insights, and market analysis.
- Experience managing agency, creative, media, production, and external partners across campaigns and brand initiatives.
- Proficiency in digital marketing platforms, analytics tools, and relevant marketing technologies.
- Bachelor's degree in Marketing, Communications, Business, Hospitality, or a related field, or equivalent professional experience.
How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
Incredible travel perks – Enjoy 110 nights of deeply discounted travel, with room rates as low as $40 USD/night at our world-class hotels through our Go Hilton travel program
Health & welfare benefits – From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you covered
- Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
About Us
Join an Award-Winning Workplace Culture
At Hilton, we don't just deliver exceptional experiences for our guests—we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands , and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel.
Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career—and help us make every stay a little more magical.
Curious about life at Hilton Explore our Careers Blog to see why we're more than a great place to stay—we're a great place to work.
