COMO Metropolitan Singapore is located in the heart of Singapore on Bideford Road. It is part of COMO Orchard that brings together COMO Group's hospitality, fashion, wellness and cuisine into one inspiring location. COMO Metropolitan Singapore's 156 rooms and suites are spread over 11 floors with an exclusive rooftop pool bar. Guests also enjoy preferred access to Cedric Grolet's renowned patisserie, Michelin-starred Korean steakhouse COTE and COMO Cuisine as well Shambhala's new flagship urban wellness space and a multi-label fashion retail space curated by Club 21.
Main Tasks/Responsibilities:
- Lead and execute the overall marketing strategy for the hotel to drive sustainable revenue growth across Rooms, Food & Beverage, and Events, ensuring alignment with the hotel's commercial objectives.
- Own the strategic positioning, marketing, and revenue performance of Events, including corporate, social, lifestyle and brand-led events, working closely with Sales and Operations to maximise commercial return and brand impact.
- Lead and maintain close collaboration with the Corporate Office to ensure all marketing and communications strategies, initiatives, and executions are fully aligned with brand standards and guidelines.
- Conduct quarterly events to engage with clients and showcase the brand to both local and overseas guests.
- Collaborate with Business Units (BU's) to align marketing strategies across the organization.
- Responsible for the overall integrated marketing strategy:
- Driving external positioning and brand identity,
- Ensure alignment with the sales strategy and plans,
- Collaborates closely with the Sales, PR & Communications, Copywriting & Content, and creative teams to ensure a holistic integration:
- including digital marketing, CRM and related assets.
- Develop a measurements framework to demonstrate attribution to brand-lift and sales.
- Manage our creative services, design and strategic support resources collaborating closely with the Sales, PR & Communications, Copywriting & Content, Creative teams and Corporate Sales & Marketing teams to develop the overall content marketing plans.
- Manage the team to develop and execute our collaterals including consumer, industry, trade, and corporate.
- Strategic planning, alignment, development and execution of hotel's communication plans.
- Execute digital marketing strategies across all areas, including but not limited to rooms, F&B, and events.
- Develop the hotel's Marketing Policies and Procedures.
- Manage and control marketing budgets.
- Support and contribute to COMO's sustainability goals by implementing environmentally responsible practices within your roles and departments.
Extra Duties
From time to time you may be asked to undertake duties that are not included in this job description. You should agree to undertake these duties as long as the request is reasonable and will not affect your health, safety or security.
Key Requirements:
- Education degree within Hospitality or Marketing & Communications
- A minimum of 5 years experience in a Hotel Marketing and/or Communications role and/or Events Management role
- Experience in the luxury travel or hotel industry preferred
- Fluency in English oral and written with excellent writing skills
- Excellent communication skills
- The ability to write a press release
- A self-starter and team player
- Proven record in being able to organize, plan and prioritize and manage own time
