Evo Commerce owns a few CPG brands focusing on high quality supplements. We're currently operating in 3 markets and our team members are based out of Singapore. We have past experience working in big tech companies which includes Grab, Tiktok, Zalora, FoodPanda, Fave, Shopee, etc.
Our hero product, bback (previously known as Bounceback), is currently one of the fastest growing CPG brands in SEA and is loved by bankers, traders, influencers and bartenders with a high efficacy rate against hangover post drinking. Our aim is to become the Redbull of hangover recovery, making hangover remedies accessible to drinkers worldwide. Then came Stryv, our high quality, salon-grade hair tools and product line with an affordable price tag. We believe there's no need to break your bank to get the hair you want.
We're big advocates of direct-to-consumer brands, and believe in the new world (Post-COVID), consumers buy directly from global brands through digital native storefront, bypassing distributors, wholesalers and retailers. This means commerce and information are more efficient, and the implication to the end customer is that product quality goes up and cost of goods are reduced drastically. We want to be the catalyst for this paradigm shift within the health and beauty industry.
Find out more: www.withevo.com
We are seeking a Director of Engineering & Product Development to leads the development, innovation, sourcing, and technical management of the company's home care electronic products.
This role is responsible for driving product innovation, ensuring product safety and compliance, managing packaging engineering, improving product quality, and accelerating speed-to-market while maintaining cost efficiency. The role requires strong commercial understanding, supplier management capability, and hands-on leadership in a fast-paced retail environment.
Key Responsibilities:
1. Product Strategy & Innovation
- Develop and execute the product development strategy aligned with retail growth plans.
- Identify new product opportunities, trends, and category expansion initiatives.
- Lead innovation for house brands/private label products.
- Conduct competitor benchmarking and product gap analysis.
2. Product Development & Commercialisation
- Oversee end-to-end product lifecycle from concept to shelf launch.
- Manage formulation development (where applicable), packaging design, testing, and validation.
- Ensure products meet cost targets, quality standards, and margin requirements.
- Work closely with Marketing and Merchandising on product positioning and pricing strategy.
3. Supplier & Technical Management
- Lead sourcing and technical evaluation of OEM/ODM manufacturers.
- Manage supplier audits, product specifications, and quality agreements.
- Oversee compliance with local and international standards (e.g., Halal, GMP, HACCP, food safety regulations where applicable).
- Ensure adherence to Malaysian regulatory requirements (e.g., KKM, NPRA, SIRIM where relevant).
4. Quality Assurance & Compliance
- Establish product specifications, testing protocols, and quality control processes.
- Ensure packaging and labelling compliance with regulatory requirements.
- Manage product recalls, quality issues, and corrective action processes.
- Maintain documentation for audits and certifications.
5. Cost & Margin Optimisation
- Drive cost engineering initiatives to improve gross margins.
- Conduct value engineering without compromising product quality.
- Manage R&D and packaging budgets effectively.
6. Cross-Functional Leadership
- Collaborate with Merchandising, Marketing, Operations, Supply Chain, and Retail teams to ensure successful product launches.
- Provide technical support to sales and retail operations.
- Lead and develop the product development and technical team.
Requirements:
- Bachelor's degree in Engineering (Mechanical, Mechatronics, Electrical, or related field)
- Minimum 8 years of experience in product or design engineering,
- At least 5 years in a leadership role.
- Experience managing OEM/ODM suppliers locally and overseas.
- Experience in packaging development and cost optimisation preferred.
- Strong commercial acumen with understanding of retail margins and category management.
- Proficiency in CAD software (e.g. SolidWorks, Creo, CATIA, AutoCAD)
- Strong understanding of plastic injection moulding, sheet metal, and basic electronics integration
- Experience designing products for mass production and assembly
- Ability to read and prepare detailed engineering drawings and specifications
- Good problem-solving and analytical skills
- Strong attention to detail and quality mindset
- Good communication and cross-functional collaboration skills
