Recommends, coordinates, contracts and produces all entertainment, events and exhibits for resort property. Creates and communicates the vision for the department and oversees all operational, financial, promotional and communications aspects of all activations, events and exhibits. Manages and assists the daily activities and performance of Events, Activations and Entertainment related employees. Supervises ongoing and daily performance of consultants, vendor, suppliers and contractors to achieve project schedule, budget, and quality goals for the organization. Produces financial information including Performa's, ROI information for new and existing events. Monitors and analyzes project cost reports and prepares forecast as needed.
CANDIDATE PROFILE
Education and Experience
- 4-year Bachelor's degree in Business Administration, Hospitality, or a related professional area 4 years experience in the event management, food and beverage, sales and marketing, or related professional area.
OR
- 2-year graduate degree from an accredited university in Hotel and Restaurant Management, Hospitality, Business Administration, or related major 2 years experience in the event management, food and beverage, sales and marketing, or related professional area.
CORE WORK ACTIVITIES
Managing Activations, Operations and Budgets
- Supervises the research, development and production of all events, activations and entertainment for the property.
- Drives room night production and incremental revenues.
- Develops, contributes and curates guest database of influencers, KOLs, socialites and celebrities and regularly hosts and entertains said database in the hotel venues on regular basis.
- Monitors all operational aspects of projects including set-up, daily schedules, and event management.
- Manages ongoing and daily performance of performers, artists, promoters, consultants, vendors, suppliers and contractors to achieve project schedule, budget, and quality goals for the organization.
- Prepares business plans for promotions, events and projects and present to property leadership.
- Works with vendors and clients to determine/negotiate contractual agreements, design, fabrication, installation/dismantling, daily operations, staffing, and reporting of revenues for all events.
- Regulates adherence to all established operational service standards and company policies.
- Researches and analyzes new products, pricing and services of competition.
- Works with direct reports to review scheduled events and troubleshoot potential challenges/conflicts.
- Leads the execution of brand service initiatives in event management areas.
- Develops an event management strategy that is aligned with the company's business strategy and leads its execution.
Leading Special Events, Activations and Entertainment
- Manages the daily activities and performance of the activations and Entertainment performers.
- Ensures proper execution and sufficient staffing levels for all events.
- Works closely with management and operations of all Nightlife venues (Wonder Room, Punch Room, and Lobby Bar)
- Serves as liaison with all departmental leaders to coordinate event details, to ensure a high-quality customer experience.
- Holds event management team accountable for desired service behaviors related to product and service delivery.
- Communicates a clear and consistent message regarding departmental goals to produce desired results.
- Assists in execution of departmental goals in game plans.
- Supervises brand and regional business initiatives to be implemented and communicates follow-up actions to team as necessary.
- Acts as liaison to EDITION Brand and above property Culture and Entertainment leadership.
Managing Profitability
- Produces financial information including Performa's, Return on Investment (ROI) information for new and existing events.
- Facilitates monthly finance report, accruals, payment procedures and cost accounting.
- Monitors and analyzes project cost reports and prepares forecast as needed.
- Encourages calculated risk-taking to generate incremental revenue and deliver excellent guest service.
- Develops working relationships with outside vendors and establishes prices and service agreements to enhance the event experience and to increase additional revenue opportunities for the property.
- Creates and achieves the Entertainment related annual operating budget.
- Focuses on building the property's top line revenue by supporting the execution of annual Events and the Culture and Entertainment Marketing Plan and providing leadership to the teams on post-contractual upselling efforts.
- Works with all areas in the Culture and Entertainment division to establish content and pricing.
Managing and Conducting Human Resources Activities
- Interviews, selects and trains employees.
- Appraises employee's productivity and efficiency for the purpose of recommending promotions or other changes in status.
- Provides for the safety and security of the employees or the property.
- Monitors employee attendance and records absences/tardiness.
- Helps direct supervisors to achieve their own development goals.
- Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.
MANAGEMENT COMPETENCIESLeadership
- Adaptability Develops strategies and identifies resources to implement and manage change models flexibility in adjusting priorities and communicates the need for change in a positive way that encourages commitment.
- Communication Actively listens and uses appropriate communication styles to deliver complex information in a clear concise way and influences others to accept a point of view, gain consensus, or take action.
- Problem Solving and Decision Making Models and sets expectations for solving complex problems, collecting and comparing information to evaluate alternatives, considering their potential impact before making decisions, involving others to gain agreement and support, and guiding others to implement solutions.
- Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others makes a good first impression and represents the company in alignment with its values.
Managing Execution
- Building and Contributing to Teams - Leads and participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.
- Driving for Results - Focuses and guides others in accomplishing work objectives.
- Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others prioritizes and arranges work requirements self and/or others to accomplish goals and ensure work is completed.
Building Relationships
- Coworker Relationships - Develops and uses collaborative relationships to facilitate the accomplishment of work goals.
Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company's service standards. - Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives utilizes differences to drive innovation, engagement and enhance business results and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
- Organizational Capability - Evaluates and adapts the structure of organizational units, jobs, and work processes to best fit the needs and/or support the goals of an organizational unit.
- Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
- Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
- Business Acumen - Understands and utilizes business information (e.g., data related to employee engagement, guest satisfaction, and property financial performance) to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
- Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
General Event Management - The ability to have a working knowledge, understanding of policies, procedures and standards of the event management department to include, event planning, event operations and event technology for different types of events.
Event Planning - The ability to connect with customers, detail events, upsell products and services, manage multiple customers at a given time, be detailed orientated, understand and have a working knowledge of catering and event management systems.
Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers etc.).
Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
Writing - Communicates effectively in writing as appropriate for the needs of the audience.
