Director, Marketing Strategy and Growth, SEA

Consumer Services | Regional Brand & Digital Acquisition | Martech Transformation

Our client is a well-established consumer services business with a strong brand identity and a fast-growing retail and digital presence across Southeast Asia. Anchored in Singapore and now scaling across Malaysia, Thailand, Indonesia and Vietnam, the business is entering its next phase of regional growth and is seeking a strategic yet hands-on marketing leader to unify and elevate its consumer marketing across all five markets, with accountability for brand, digital acquisition, and the marketing technology that powers both.

This is a senior leadership role for someone who combines the instincts of a brand builder with the rigour of a performance marketer. You can set regional strategy and roll up your sleeves to deliver it, you are as comfortable shaping brand positioning as you are owning a cost-per-acquisition number, and you thrive in a business that is integrating, standardising, and finding its regional shape.

The Role

• You will lead the marketing strategy across Singapore, Malaysia, Thailand, Indonesia and Vietnam, owning brand positioning and strategy for common products and services, and aligning brand identity and tone of voice so the business shows up as one brand across every market. You will turn five markets into one coherent, well-run marketing engine, driving the synergies, efficiencies and executional alignment that deliver strong return on every marketing dollar.

• You will act as the digital subject-matter expert, driving performance marketing and new-customer acquisition through owned digital channels. You will lead the adoption of the group's marketing technology investment, and bring AI, machine learning and advanced tooling to bear on productivity, scale and relevance, moving the function well beyond traditional marketing and translating investment into tangible business outcomes.

• You will get the most from creative and media agencies, holding partners to real outcomes, and you will work closely with the broader marketing team and stakeholders across mobile, digital, business analytics and the retail business. You will keep tight alignment between strategy, martech and in-country execution, delivering directly and through local marketing teams so that every initiative lands with impact in-market.

• You will also own governance and standardisation, embedding best practice, driving adherence to guidelines, and improving the operational efficiency of the function through better process, technology, budget control and capacity planning, ensuring clear, responsible and engaging communications to every customer.

The Ideal Candidate

You bring more than 15 years in marketing, with a track record of both strategic leadership and hands-on delivery, and genuine regional experience across Southeast Asian markets. You know how to align and lead in-country teams, not just run a single market. You are equally strong on both halves of modern marketing: real brand-building and campaign and agency management, and genuine digital acquisition and performance marketing. We are looking for someone who can hold both, not one.

You have experience overseeing the implementation and using marketing technology, including the Adobe stack (AA/AT/AAM) or equivalent, AppsFlyer, and key targeting tools from Google and Meta. You navigate complex matrixes with ease, join the dots across many stakeholders, and bring the communication, presentation and senior executive presence to influence at the most senior levels.

Industry is open. We welcome candidates from consumer technology, digital banking and fintech, telco, travel and hospitality. In short, any business that owns its consumer relationship and runs both brand and acquisition at scale.

TO APPLY

Please click Quick Apply to submit your application directly via LinkedIn. Thank you for your interest in this opportunity. While we'll be reaching out only to shortlisted candidates, we value your application and will keep your profile in mind for future roles that may be a better fit.

(EA License: 21S0597 | Registration ID: R1107902)